| Brand | PIZZA HUT |
| Product/Service | LIMO PIZZA |
| Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Production Design / Art Direction |
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Idea Creation
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MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
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Media Placement
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MINDSHARE DUBAI, UNITED ARAB EMIRATES
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Production
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NINE PROJECTS Cairo, EGYPT
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Write a short summary of what happens in the film.
In a scenario prepared in a studio, we show how disappointing a zip line can be when it's 1-meter long. Next, we show how that feeling changes completely when we're talking about a 1-meter pizza.
In that case, that meter becomes The Best Meter in the World.
Tell the jury about the production design/art direction.
We created minimalists scenarios with very few elements - most of them crafted and painted by hand on cardboard.
For each one of the videos, we developed a strong colour palette, used throughout the edits.
Credits
| Miguel Dianda |
MullenLowe MENA |
Creative Director |
| Rodrigo Nakaza |
MullenLowe MENA |
Art Director |
| Marcelo Zylberberg |
MullenLowe MENA |
Copywriter |
| Alfonso Arbós |
MullenLowe MENA |
Creative Director |
| Mohammed Jawad |
MullenLowe MENA |
Motion Graphic Designer |
| Jose Basug |
MullenLowe MENA |
Digital Graphic Designer |
| Rea Sowan |
MullenLowe MENA |
Planner |
| Seif Kandil |
MullenLowe MENA |
Business Director |
| Chantal Harmouche |
MullenLowe MENA |
Account Manager |
| Omar Ariss |
MullenLowe MENA |
Account Executive |
| Abdallah Al Zaga |
MullenLowe MENA |
Social Media Manager |
| Tarek Almoalen |
MullenLowe MENA |
Community Manager |
| Jad Eid |
Nine Projects |
Director |
| Ehab El Khoury |
Nine Projects |
Producer |
| Pankaj Batra |
YUM! Pizza Hut |
Brand Director |
| Gaurav Sinha |
YUM! Pizza Hut |
Brand Manager |
| Hanna El Amrawi |
YUM! Pizza Hut |
Brand Manager |
| Faisal Contractor |
YUM! Pizza Hut |
Brand Manager |
Links
Video URL