Brand | SAUDI TELECOM COMPANY |
Product/Service | FIBER OPTICS |
Entrant | J. WALTER THOMPSON Riyadh, SAUDI ARABIA |
Category | Direction |
Idea Creation
|
J. WALTER THOMPSON Riyadh, SAUDI ARABIA
|
Write a short summary of what happens in the film.
When it comes to Internet speed in Saudi Arabia, the Saudi Telecom is King. Having dominated the category for a long time, the telco wanted to cement its dominance by growing its customer base. In a landmark year for women in the Kingdom which saw a rise of new freedoms, there’s also been a rise of female gamers who’ve been silently entering this male-oriented industry.
In this film, we feature Sarah, a young female driver who never lost a drag-race.
Cultural/Context information for the jury
The film was banned on 15 December 2018. Seeing a Saudi female driving was unusual a year ago – so imagine seeing a film of a Saudi female drifting on the road. Local authorities felt that the film went overboard in its content. So after several discussions with them, we finally reached an agreement. The solution to cut down on the scenes were our lead driver was distracted– and we ended our film with a message specifying that speed should be extreme only online. This was released on 1 January 2019.
Credits
Chafic Haddad |
J.Walter Thompson |
Chief Creative Operations Officer |
Rayyan Aoun |
J.Walter Thompson |
Executive Creative Director |
Amr Wagih Mergawi |
J.Walter Thompson |
Creative Director |
Noor Wafa |
J.Walter Thompson |
Copywriter |
Max Dipasupil |
J.Walter Thompson |
Art Director |
Yazeed Alharthi |
J.Walter Thompson |
Senior Copywriter |
Joe Aboudaher |
J.Walter Thompson |
Head of TV Production KSA |
Dana Alkutoubi |
J.Walter Thompson |
Head of Strategic Planning KSA |
Rabie Hassoun |
J.Walter Thompson |
Senior Planner |
Jad Haddad |
J.Walter Thompson |
Associate Business Director |
Ziad Rayes |
J.Walter Thompson |
Account Director |
Ahmed Alsahhaf |
Saudi Telecom Company |
GM Marketing & Communications |
Abdullah Alotaibi |
Saudi Telecom Company |
Digital Media Director |
All Over |
All Over |
Production House |
George Ghaya |
All over |
Executive Producer |
Ahmed Hussein |
All Over |
Director |
Lizard |
Lizard |
Post-Prodcution |
Links
Additional URL