YAPI KREDI - DRUMMER RABBIT
Brand | YAPI KREDI |
Product/Service | RETINA LOGIN |
Entrant | PUNCH BBDO Istanbul, TURKEY |
Category | Animation |
Idea Creation
|
PUNCH Istanbul, TURKEY
|
Idea Creation 2
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
KRAKEN ISTANBUL, TURKEY
|
Write a short summary of what happens in the film.
The film takes place on a login screen where a user repeatedly types and gets his password wrong. The animal in the password transforms with each wrong attempt as the frustration takes over, introducing Retina ID as a better and faster way to login.
Cultural/Context information for the jury
People are bad at remembering their passwords. They get frustrated when they remember the password wrong. That is why Yapi Kredi became the first bank in Europe to add Retina ID as a login option to its digital banking app introducing a faster and easier way to login. Most people in Turkey use animal names in their passwords. The trend is also true for the world with pet names being the most used* password for login. *source: https://www.itproportal.com/2013/08/01/google-reveals-top-10-popular-passwords-pets-lead-the-pack/
Credits
Ali Musa Paca |
Punch BBDO |
Chief Creative Officer |
Mert Senturk |
Punch BBDO |
Creative Director |
Koray Ozturk |
Punch BBDO |
Vice President |
Asli Filis |
Punch BBDO |
Art Director |
Mehmet Güven |
Punch BBBO |
Copywriter |
Paul Shearer |
Impact BBDO |
Chief Creative Officer |
Links
Video URL