BADYA | WHAT MAKES A CREATIVE CITY?
Brand | BADYA |
Product/Service | REAL ESTATE |
Entrant | GOOD PEOPLE Cairo, EGYPT |
Category | Use of Licensed or Adapted Music |
Idea Creation
|
GOOD PEOPLE Cairo, EGYPT
|
Idea Creation 2
|
FP7/CAI Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film.
Badya is a second chance for all those living in the loud, overpopulated city that is Cairo. But unlike all suburban projects, this one isn't for those seeking lifeless, copy-paste homes- it's for those wanting to move to a place that's build on the foundation of something with meaning. This is not an escape from the city but instead a haven for all that is creative. No house, workspace, library, street will look like the other- think of it as the Soho of Cairo. And of course because this city is still being built- there is nothing to show- so here in our film we brought all walks of life and had them walk through all types of facilities, all while dancing and celebrating this city that is for them. In fact, it's really a new world.
Tell the jury about the choice of music track.
We tried every track ever made that mentioned city/world. And then this one just worked. It felt just right. And we just went for an upbeat, faster tempo, recomposition of it.
Credits
Maged Nassar |
Good People |
Director |
Maged Nassar |
Good People |
Creative Director |
Khaled Zaki |
Good People |
Executive Producer |
Mahmoud Derbala |
Good People |
Senior Producer |
Pierre Mouarkech |
Good People |
Director Of Photography |
Dalia Abdelshafi |
Good People |
Managing Director |
Hend Ghorab |
Good People |
Planning Director |
Neviene Ragab |
Good People |
Creative Director |
Sary Hany |
Key 66 Productions |
Music Composer |
Belal Hibri |
Lucid Post |
Colorist |
Aslan Tarek |
Good People |
Post Producer |
Amr Rabee |
- |
- |
Ian Craig |
Sonny London |
Assistant Director |
Ilenka Jelowicki |
Sonny London |
Casting Director |
Anna Rhodes |
Sonny London |
Art Director |
Alex Day |
Sonny London |
Stylist |
Naila Fattouh |
FP7/CAI |
Head of Planning |
Hanaa Baghdadi |
FP7/CAI |
Group Account Director |
Salma Hosni |
FP7/CAI |
Account Manager |
Omar Gawdat |
FP7/CAI |
Strategic Planning Supervisor |
Reem Mohamed |
FP7/CAI |
Account Executive |