2019 Winners & Shortlists

WHAT ARE WE ALLOWING?

Grand Prix
Client/BrandSAUDI TELECOM COMPANY
Product/Service'TUBY' VIDEO APP FOR KIDS
EntrantJ. WALTER THOMPSON Riyadh, SAUDI ARABIA
Type of EntryFilm Craft
CategoryDirection
Idea Creation J. WALTER THOMPSON Riyadh, SAUDI ARABIA
Production DEJA VU Beirut, LEBANON

Write a short summary of what happens in the film.

In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads.

Tell the jury anything relevant about the direction.

*We received written consent from the parents of each cast member before the stunts were performed. An ambulance was on set and on standby at all times. No one was harmed or injured during the process of shooting this commercial

Credits

Name Company Position
Chafic Haddad J.Walter Thompson Chief Creative Operations Officer
Rayyan Aoun J.Walter Thompson Executive Creative Director
Amr Wagih Mergawi J.Walter Thompson Creative Director
Max Dipasupil J.Walter Thompson Art Director
Noor Wafa J.Walter Thompson Copywriter
Peter Moyse J.Walter Thompson Senior Copywriter
Maian Alken J.Walter Thompson Senior Copywriter
Jude Alsaati J.Walter Thompson Producer
Dana Alkutoubi J.Walter Thompson Head of Strategic Planning KSA
Rabie Hassoun J.Walter Thompson Senior Planner
Jad Haddad J.Walter Thompson Associate Business Director
Ziad Rayes J.Walter Thompson Account Director
Yasmin Moufti J.Walter Thompson Account Manager
Ahmed Alsahhaf Saudi Telecom Company GM Marketing & Communications
Faisal Alsaad Saudi Telecom Company Traditional Media Director
Abdullah Alotaibi Saudi Telecom Company Digital Media Director
Déjà Vu Déjà Vu Production House
Manasvi Gosalia Deja Vu Executive Producer
Shahir Zag Deja Vu Director
Daniel Lindholm Deja Vu DOP
Jay Wud Mango Jam Music
Joe Najm Mango Jam SFX
Neda Ahmed Deja Vu Editor
Andreas Piecha Deja Vu Colorist
Aeyaz Deja Vu Online