2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Food
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS
RÉPUBLIQUE Beirut LEBANON
LIFELESS
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
ANGRY
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
EVIL
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BEAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CROC
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SHARK
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WAREWOLF TRAP
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CAVEMAN TRAP
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
KONG TRAP
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FRIENDS
MARS / MALTEASERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TEXT MESSAGE
MARS / MALTEASERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FAMILY
MARS / MALTEASERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A02 Drinks
IRIS
IZHIMAN MILLS / TURKISH COFFEE
J. WALTER THOMPSON JORDAN Amman JORDAN
TREE
IZHIMAN MILLS / TURKISH COFFEE
J. WALTER THOMPSON JORDAN Amman JORDAN
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A03 Fast Moving Consumer Goods
FEET
NASMED / COSMETICS
TBWA\ISTANBUL TURKEY
Short List
I HATE BROCOLLI
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MY TEDDY BEAR
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
I WANT MY ICE CREAM BACK
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
FETCH
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BEG
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SCRATCH
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A04 Durable Consumer Goods
SHOES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
SUNGLASSES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Gold
BAG
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Gold
RING
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Gold
MAKE UP
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Gold
24F
SENNHEISER MIDDLE EAST / PXC 550
BPG BATES Dubai UNITED ARAB EMIRATES
12B
SENNHEISER MIDDLE EAST / PXC 550
BPG BATES Dubai UNITED ARAB EMIRATES
16E
SENNHEISER MIDDLE EAST / PXC 550
BPG BATES Dubai UNITED ARAB EMIRATES
TARAB
SAMSUNG KSA / SAMSUNG LEVEL ON PRO HEADPHONES
CHEIL MENA Dubai UNITED ARAB EMIRATES
CLASSICAL
SAMSUNG KSA / SAMSUNG LEVEL ON PRO HEADPHONES
CHEIL MENA Dubai UNITED ARAB EMIRATES
Short List
POP
SAMSUNG KSA / SAMSUNG LEVEL ON PRO HEADPHONES
CHEIL MENA Dubai UNITED ARAB EMIRATES
Short List
CHICKEN
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
GARLIC
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
FISH
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
THE SLEEPER
ZOD SECURITY / SECURITY CAMERAS
IMPACT BBDO Beirut LEBANON
THE POOPER
ZOD SECURITY / SECURITY CAMERAS
IMPACT BBDO Beirut LEBANON
THE GAMER
ZOD SECURITY / SECURITY CAMERAS
IMPACT BBDO Beirut LEBANON
METALHEAD OVERBOARD
X-CITE / X-CITE NOISE CANCELLING HEADPHONES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WORKMAN ON THE MOON
X-CITE / X-CITE NOISE CANCELLING HEADPHONES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TRUCK IN THE SKY
X-CITE / X-CITE NOISE CANCELLING HEADPHONES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
HOOK
IKEA / IKEA EGYPT SALE 2016
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT
SIGHT
IKEA / IKEA EGYPT SALE 2016
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT
BAND
SAMSUNG / SAMSUNG ADDWASH WASHING MACHINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
FACEBOOK
SAMSUNG / SAMSUNG ADDWASH WASHING MACHINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
LEICESTER
SAMSUNG / SAMSUNG ADDWASH WASHING MACHINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES