2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country PR Country Award
D01 Integrated Campaign led by PR
HASSA ELIYA (NOW IS MINE)
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
B03 Media Relations
ARAB YOUTH SURVEY
ASDA'A BURSON-MARSTELLER / EIGHTH ANNUAL ASDA'A BURSON-MARSTELLER ARAB YOUTH SURVEY
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
FORD OF ARABIA
FORD MIDDLE EAST / TRUCKS AND SUVS
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
A06 Charities, Public Health & Safety, Public Awareness Messages
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN J. WALTER THOMPSON JORDAN Amman JORDAN
B07 Launch / Re-launch
HASSA ELIYA (NOW IS MINE)
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
B02 Business Citizenship / Corporate Responsibility & Environmental
WARRIORS IN PINK
FORD MIDDLE EAST / CORPORATE SOCIAL RESPONSIBILITY/ PUBLIC AWARENESS
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
B04 Events & Stunts
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
C02 Use of Social in a PR Campaign
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
A01 Fast Moving Consumer Goods
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
B01 Corporate Communication & Reputation Management
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
B08 Brand Voice & Strategic Storytelling
THEY'RE JUST COWS
LABANITA / LABANITA YOGURT FMCG
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
DUBAI PARKS AND RESORTS
DUBAI PARKS AND RESORTS / INTEGRATED THEME PARK DESTINATION
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
A04 Media & Publications
THE SOUND OF VIOLENCE / X-RAY RECORDS
HURRIYET / AILE ICI SIDDETE SON
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL TURKEY
A05 Financial & Business Products & Services, Commercial Public Services
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN FP7/BAH Manama BAHRAIN
C03 Use of Technology
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN FP7/BAH Manama BAHRAIN
Short List
B05 Celebrity Endorsement
MOTHER'S DAY WITH THE SPOT
BA UNITED HOLDING / THE SPOT
INTERMARKETS Beirut LEBANON INTERMARKETS Beirut LEBANON
C01 Use of Digital in a PR Campaign
MOTHER'S DAY WITH THE SPOT
BA UNITED HOLDING / THE SPOT
INTERMARKETS Beirut LEBANON INTERMARKETS Beirut LEBANON
D02 Costs / Creative Performance PR Campaign
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman / MEMAC OGILVY & MATHER Dubai JORDAN / UNITED ARAB EMIRATES
Gold
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN MEMAC OGILVY ADVIZE Amman / MEMAC OGILVY & MATHER Dubai JORDAN / UNITED ARAB EMIRATES
Grand Prix
B01 Corporate Communication & Reputation Management
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
B04 Events & Stunts
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON MEMAC OGILVY & MATHER LEBANON Beirut / MEMAC OGILVY & MATHER Dubai LEBANON / UNITED ARAB EMIRATES
Silver
C03 Use of Technology
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
A04 Media & Publications
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Silver
B05 Celebrity Endorsement
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
D02 Costs / Creative Performance PR Campaign
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
A05 Financial & Business Products & Services, Commercial Public Services
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai / MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
B08 Brand Voice & Strategic Storytelling
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT BEATTIE + DANE Kuwait KUWAIT
B02 Business Citizenship / Corporate Responsibility & Environmental
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL TURKEY
B03 Media Relations
THE TOWER AT DUBAI CREEK HARBOR
EMAAR PROPERTIES / PROPERTY DEVELOPMENT
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
B07 Launch / Re-launch
THE TOWER AT DUBAI CREEK HARBOR
EMAAR PROPERTIES / PROPERTY DEVELOPMENT
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
A06 Charities, Public Health & Safety, Public Awareness Messages
WARRIORS IN PINK
FORD MIDDLE EAST / CORPORATE SOCIAL RESPONSIBILITY/ PUBLIC AWARENESS
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
D01 Integrated Campaign led by PR
RSA'S IN SEARCH FOR THE UNLUCKIEST TRAVELER
RSA INSURANCE / TRAVEL INSURANCE
Edelman DABO Dubai UNITED ARAB EMIRATES Edelman DABO Dubai UNITED ARAB EMIRATES
Short List
C01 Use of Digital in a PR Campaign
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A02 Durable Consumer Goods, including Cars
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
C03 Use of Technology
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B04 Events & Stunts
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
C01 Use of Digital in a PR Campaign
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
D01 Integrated Campaign led by PR
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
B08 Brand Voice & Strategic Storytelling
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
A05 Financial & Business Products & Services, Commercial Public Services
RSA'S IN SEARCH FOR THE UNLUCKIEST TRAVELER
RSA INSURANCE / TRAVEL INSURANCE
Edelman DABO Dubai UNITED ARAB EMIRATES Edelman DABO Dubai UNITED ARAB EMIRATES
B03 Media Relations
NOON
NOON / E-COMMERCE PLATFORM
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
B07 Launch / Re-launch
NOON
NOON / E-COMMERCE PLATFORM
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
B02 Business Citizenship / Corporate Responsibility & Environmental
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL TURKEY
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MISFITS Dubai UNITED ARAB EMIRATES
B01 Corporate Communication & Reputation Management
#SHOPLESS
SADIA / SADIA FROZEN FOOD
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B05 Celebrity Endorsement
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai / OMD Dubai UNITED ARAB EMIRATES
A04 Media & Publications
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES