|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
PR
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS |
BBDO PAKISTAN Lahore |
PAKISTAN |
JBN JAWS
Lahore
|
PAKISTAN
|
Silver
|
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
A02 Durable Consumer Goods, including Cars
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION |
MEMAC OGILVY ADVIZE Amman |
JORDAN |
MEMAC OGILVY ADVIZE
Amman
|
JORDAN
|
Grand Prix
|
|
A04 Media & Publications
|
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE |
J. WALTER THOMPSON Casablanca |
MOROCCO |
J. WALTER THOMPSON
Casablanca
|
MOROCCO
|
Silver
|
|
A05 Financial & Business Products & Services, Commercial Public Services
|
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
J. WALTER THOMPSON RIYADH
|
SAUDI ARABIA
|
Bronze
|
|
A06 Charities, Public Health & Safety, Public Awareness Messages
|
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL |
TURKEY |
|
|
Bronze
|
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL |
TURKEY |
|
|
Short List |
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH |
FP7/BEY Beirut |
LEBANON |
FP7/BEY
Beirut
|
LEBANON
|
Bronze
|
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
TAA MARBOUTA - THE SECRET OF YOUR STRENGTH
NATIONAL COUNCIL FOR WOMEN / AWARENESS MESSAGE |
DDB EGYPT Cairo |
EGYPT |
DDB EGYPT
Cairo
|
EGYPT
|
Short List |
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
|
|
Short List |
|
B01 Corporate Communication & Reputation Management
|
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
J. WALTER THOMPSON RIYADH
|
SAUDI ARABIA
|
Bronze
|
#SHOPLESS
SADIA / SADIA FROZEN FOOD |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B02 Business Citizenship / Corporate Responsibility & Environmental
|
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE |
J. WALTER THOMPSON Casablanca |
MOROCCO |
J. WALTER THOMPSON
Casablanca
|
MOROCCO
|
Short List |
HADIA TIME
LENOVO MIDDLE EAST / LENOVO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MEMAC OGILVY & MATHER
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
B04 Events & Stunts
|
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO |
MEMAC OGILVY & MATHER LEBANON Beirut |
LEBANON |
|
|
Silver
|
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B07 Launch / Re-launch
|
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B08 Brand Voice & Strategic Storytelling
|
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
|
C01 Use of Digital in a PR Campaign
|
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
C02 Use of Social in a PR Campaign
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
|
LEBANON
|
Short List |
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA |
BEATTIE + DANE Kuwait |
KUWAIT |
|
|
Gold
|
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION |
MEMAC OGILVY ADVIZE Amman |
JORDAN |
MEMAC OGILVY ADVIZE
Amman
|
JORDAN
|
Silver
|
|
C03 Use of Technology
|
THE SMART BUS
BATELCO / THE SMART BUS |
FP7/BAH Manama |
BAHRAIN |
FP7/BAH
Manama
|
BAHRAIN
|
Short List |
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
D01 Integrated Campaign led by PR
|
RSA'S IN SEARCH FOR THE UNLUCKIEST TRAVELER
RSA INSURANCE / TRAVEL INSURANCE |
Edelman DABO Dubai |
UNITED ARAB EMIRATES |
Edelman DABO
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
D02 Costs / Creative Performance PR Campaign
|
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION |
MEMAC OGILVY ADVIZE Amman |
JORDAN |
MEMAC OGILVY ADVIZE
Amman
|
JORDAN
|
Gold
|