2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
C01 Integrated Mobile Campaigns
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
B03 Social for Mobile
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A01 Activation by Location or Proximity
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
B05 Mobile Advertising
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
A04 Innovative Technology & Wearables
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A03 Connected Screens & Devices
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B02 Mobile Apps
SPUBLE
SPUBLE / THE APP THAT CREATES REAL LIFE SPEECH BUBBLES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B01 Mobile Websites
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B04 Mobile Games
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Grand Prix
A01 Activation by Location or Proximity
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
B05 Mobile Advertising
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B02 Mobile Apps
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A03 Connected Screens & Devices
LITTLE CHORTI
OILIBYA / MOBILE APP
MEMAC OGILVY LABEL Tunis TUNISIA
A04 Innovative Technology & Wearables
SPUBLE
SPUBLE / THE APP THAT CREATES REAL LIFE SPEECH BUBBLES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B03 Social for Mobile
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
C01 Integrated Mobile Campaigns
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
B02 Mobile Apps
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
B03 Social for Mobile
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY
A01 Activation by Location or Proximity
SUBWAY - SALADS AND PLATTERS
SUBWAY / SUBWAY SALADS AND PLATTERS
BLIS Dubai UNITED ARAB EMIRATES
C01 Integrated Mobile Campaigns
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN TALKING PICTURES Manama BAHRAIN
B05 Mobile Advertising
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
A04 Innovative Technology & Wearables
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
C01 Integrated Mobile Campaigns
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
B02 Mobile Apps
LITTLE CHORTI
OILIBYA / MOBILE APP
MEMAC OGILVY LABEL Tunis TUNISIA
A01 Activation by Location or Proximity
LITTLE CHORTI
OILIBYA / MOBILE APP
MEMAC OGILVY LABEL Tunis TUNISIA
B05 Mobile Advertising
SUBWAY - SALADS AND PLATTERS
SUBWAY / SUBWAY SALADS AND PLATTERS
BLIS Dubai UNITED ARAB EMIRATES
B03 Social for Mobile
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
B05 Mobile Advertising
LIPTON GREEN TEA FITCART CAMPAIGN
UNILEVER / LIPTON GREEN TEA
INMOBI Bangalore INDIA
A01 Activation by Location or Proximity
LIPTON GREEN TEA FITCART CAMPAIGN
UNILEVER / LIPTON GREEN TEA
INMOBI Bangalore INDIA
B02 Mobile Apps
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
C01 Integrated Mobile Campaigns
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
A01 Activation by Location or Proximity
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
B02 Mobile Apps
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Short List
B03 Social for Mobile
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA