Brand | OILIBYA |
Product/Service | MOBILE APP |
Entrant | MEMAC OGILVY LABEL Tunis , TUNISIA |
Category | Activation by Location or Proximity |
Idea Creation
|
MEMAC OGILVY LABEL Tunis, TUNISIA
|
Idea Creation 2
|
MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
INNOV8 Tunis, TUNISIA
|
Additional Company 2
|
PIXELS TRADE Tunis, TUNISIA
|
The Campaign
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road.
The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.
Creative Execution
The operation was based on two phases;
1- Promote the app at different places where the target can be exposed.
2- Establishing a viral campaign through social medias by promoting the app URL.
42% of users who downloaded the app,use it on a daily basis.
More than 193,000 messages sent until now.
We targeted directly the child knowing the fact that they have the only power that can change the situation.
Our approach was based on a simple call to action : let your child watch over you. "slow down"
Credits
Yassine Boughaba |
Memac Ogilvy Label |
Creative Director |
Mustapha Boussabat |
Memac Ogilvy Label |
Head of Digital |
Sofiene El Kebir |
Memac Ogilvy Label |
Strategic Planner |
Amin Khelil |
Memac Ogilvy Label |
Art Director |
Mehdi Elmonastiri |
Memac Ogilvy Label |
Copywriter |
Manel Mourali |
Memac Ogilvy Label |
Account Director |
Ines StaSfaxi |
Memac Ogilvy Label |
Account Manager |
Links
Application URL
|
Additional URL