2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
D01 Social Video
THE LAST HARLEM SHAKE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
Gold
H01 Integrated Multi-Platform Campaign (Online & Offline)
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Grand Prix
D01 Social Video
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
E02 Social Purpose
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
D01 Social Video
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
E02 Social Purpose
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
E03 Innovative Use of Social or Community
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES THE NUDGE THEORY Dubai UNITED ARAB EMIRATES
E04 Influencer / Talent
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES THE NUDGE THEORY Dubai UNITED ARAB EMIRATES
D01 Social Video
SURFING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
ROLAND GARROS
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
OKTOBERFEST
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
G02 Branded Tech Offline
THE INTERACTIVE TELLER MACHINES
EMIRATES NBD / DIGITAL CUSTOMER EXPERIENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
D01 Social Video
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Short List
E02 Social Purpose
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Short List
B03 Web Service / App
PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
DIGITASLBi Dubai UNITED ARAB EMIRATES
I01 User Experience (UX)
PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
DIGITASLBi Dubai UNITED ARAB EMIRATES
C01 Online Ad
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
H01 Integrated Multi-Platform Campaign (Online & Offline)
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
E02 Social Purpose
THIS IS NOT A PIECE OF CAKE
HSBC / HSBC'S 70TH ANNIVERSARY
MINDSHARE DUBAI UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
A05 Financial & Business Products & Services, Commercial Public Services
PERSPECTIVES.
HSBC UAE / WEALTH MANAGEMENT
DIGITAL APE Dubai UNITED ARAB EMIRATES DIGITAL APE Dubai UNITED ARAB EMIRATES
C01 Online Ad
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E03 Innovative Use of Social or Community
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E04 Influencer / Talent
CLEAN & CLEAR #SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
J3 MENA Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES
E05 Co-Creation & User Generated Content
CLEAN & CLEAR #SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
J3 MENA Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES
D01 Social Video
THE ALUMINIUM SAUNA
JOTUN POWDER COATINGS / THE WOODSPIRATION COLLECTION
NOMADS Dubai UNITED ARAB EMIRATES MAGNET Dubai UNITED ARAB EMIRATES
D04 Other Video
THE ALUMINIUM SAUNA
JOTUN POWDER COATINGS / THE WOODSPIRATION COLLECTION
NOMADS Dubai UNITED ARAB EMIRATES MAGNET Dubai UNITED ARAB EMIRATES
E02 Social Purpose
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
D01 Social Video
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Gold
C01 Online Ad
KCB MBENKI
KCB GROUP / MBENKI GSP
SQUAD DIGITAL Nairobi KENYA SQUAD DIGITAL Nairobi KENYA
A01 Fast Moving Consumer Goods
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
E04 Influencer / Talent
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
D01 Social Video
BABY WHISPERER
KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
B02 Microsites
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
E02 Social Purpose
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
E03 Innovative Use of Social or Community
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES BLINK EVENTS Dubai UNITED ARAB EMIRATES
D02 Interactive Video
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E04 Influencer / Talent
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH
J. WALTER THOMPSON RIYADH SAUDI ARABIA
F01 Branded Games
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
E04 Influencer / Talent
#SAVEYOURFLAVOUR
MARS / GALAXY NEW FLAVOUR LAUNCH
IMPACT BBDO Dubai UNITED ARAB EMIRATES JOY FILMS Dubai UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
D02 Interactive Video
ROCKSTAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
WRESTLER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
B03 Web Service / App
PRICELESS BENEFITS
MASTERCARD / WORLD AND WORLD ELITE
DIGITASLBi Dubai UNITED ARAB EMIRATES
D01 Social Video
THE INTERVIEW
MASTERCARD / ATLANTIS PROMOTION
DIGITASLBi Dubai UNITED ARAB EMIRATES LEAP COLLECTIVE Abu Dhabi UNITED ARAB EMIRATES
G02 Branded Tech Offline
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
I01 User Experience (UX)
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES