2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
E02 Social Purpose
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
D01 Social Video
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
H01 Integrated Multi-Platform Campaign (Online & Offline)
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
E02 Social Purpose
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Short List
D01 Social Video
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES SOCIALIZE Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
D01 Social Video
BABY WHISPERER
KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
E02 Social Purpose
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
D01 Social Video
THE ALUMINIUM SAUNA
JOTUN POWDER COATINGS / THE WOODSPIRATION COLLECTION
NOMADS Dubai UNITED ARAB EMIRATES MAGNET Dubai UNITED ARAB EMIRATES
E02 Social Purpose
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
D01 Social Video
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Short List
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
CUT IT SHORT
SAMSUNG / E-COMMERCE WEBSITE
LEO BURNETT JORDAN Amman JORDAN FLUID PRODUCTIONS Amman JORDAN
SURFING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
ROLAND GARROS
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
OKTOBERFEST
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY JAGUAR PROJECTS Istanbul TURKEY
THE LAST ICE BUCKET CHALLENGE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
Gold
THE LAST HARLEM SHAKE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
Gold
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM Istanbul TURKEY