2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
C01 Online Ad
BOOST X
ADIDAS / RUNNING SHOES
CARAT LEBANON Beirut LEBANON
D02 Interactive Video
WRESTLER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
B02 Microsites
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
D02 Interactive Video
ROCKSTAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
E04 Influencer / Talent
#SAVEYOURFLAVOUR
MARS / GALAXY NEW FLAVOUR LAUNCH
IMPACT BBDO Dubai UNITED ARAB EMIRATES JOY FILMS Dubai UNITED ARAB EMIRATES
D04 Other Video
BAUME ET MERCIER CAPTURES CHINESE TOURISTS
BAUME ET MERCIER / CHINESE TARGETING
BLUE 449 Dubai UNITED ARAB EMIRATES
B02 Microsites
NG CHEVROLET MALIBU
CHEVROLET / CHEVROLET MALIBU 2017
MRM//McCANN Dubai UNITED ARAB EMIRATES
C01 Online Ad
KCB MBENKI
KCB GROUP / MBENKI GSP
SQUAD DIGITAL Nairobi KENYA SQUAD DIGITAL Nairobi KENYA
I03 Storytelling
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
D01 Social Video
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS Karachi PAKISTAN
E02 Social Purpose
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS Amsterdam / FLICKER SHOW PRODUCTIONS Dubai THE NETHERLANDS / UNITED ARAB EMIRATES
G02 Branded Tech Offline
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
I04 Innovative Use of Technology
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY Riyadh SAUDI ARABIA
A06 Charities, Public Health & Safety, Public Awareness Messages
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
E05 Co-Creation & User Generated Content
CLEAN & CLEAR #SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
J3 MENA Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
CARX
CHEVROLET / THE 2017 MALIBU LTZ
COMMONWEALTH Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
E02 Social Purpose
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
E05 Co-Creation & User Generated Content
A FLAKE FASHION FAIRYTALE
MONDELÉZ INTERNATIONAL / FLAKE CHOCOLATE BAR
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
TWITTERFERENCE
BATELCO / OOKLA SPEEDTEST AWARD
FP7/BAH Manama BAHRAIN
D01 Social Video
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS Amsterdam / FLICKER SHOW PRODUCTIONS Dubai THE NETHERLANDS / UNITED ARAB EMIRATES
I04 Innovative Use of Technology
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
D02 Interactive Video
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E04 Influencer / Talent
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A06 Charities, Public Health & Safety, Public Awareness Messages
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
Bronze
I03 Storytelling
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Bronze
E03 Innovative Use of Social or Community
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES BLINK EVENTS Dubai UNITED ARAB EMIRATES
I04 Innovative Use of Technology
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
D01 Social Video
THE INTERVIEW
MASTERCARD / ATLANTIS PROMOTION
DIGITASLBi Dubai UNITED ARAB EMIRATES LEAP COLLECTIVE Abu Dhabi UNITED ARAB EMIRATES
E05 Co-Creation & User Generated Content
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
E02 Social Purpose
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
D01 Social Video
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES KIWI MEDIA SOLUTIONS Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
E02 Social Purpose
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
E03 Innovative Use of Social or Community
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
H01 Integrated Multi-Platform Campaign (Online & Offline)
FINDING MIGO
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT A-FILMS CAIRO EGYPT
D01 Social Video
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC Salmiya KUWAIT
E02 Social Purpose
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT Riyadh SAUDI ARABIA
E03 Innovative Use of Social or Community
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E02 Social Purpose
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST Dubai / FILMMASTER Dubai UNITED ARAB EMIRATES
D01 Social Video
GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND
SQUAD DIGITAL Nairobi KENYA ENOS OLIK PRODUCTIONS Nairobi KENYA
H01 Integrated Multi-Platform Campaign (Online & Offline)
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo EGYPT
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST Dubai / FILMMASTER Dubai UNITED ARAB EMIRATES
D01 Social Video
POND'S EXPRESSIONS CAMPAIGN
UNILEVER / POND'S AGE MIRACLE CREAM
DIGITAL REPUBLIC Cairo EGYPT DIGITAL REPUBLIC Cairo EGYPT
E02 Social Purpose
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Short List
D01 Social Video
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
E02 Social Purpose
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
H01 Integrated Multi-Platform Campaign (Online & Offline)
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Grand Prix