Brand | ALAWWAL BANK |
Product/Service | BANKING |
Entrant | 4129GREY Istanbul, TURKEY |
Category | Websites |
Idea Creation
|
4129GREY Istanbul, TURKEY
|
Additional Company
|
LANDOR Dubai, UNITED ARAB EMIRATES
|
The Campaign
To launch the new brand, we turned the younger generation’s power to build the future into a digital experience with a cross-platform campaign: Shift to a Better Future. The bank wants to support the millennials, the pioneers of the next generation, for a better tomorrow. So, we started today, by offering them the best banking experience.
Creative Execution
While re-designing the corporate website, we aimed to give it a more dynamic, inspiring and personalized experience with a modern look. The new design was built through the understanding of different customer groups, since the bank provides solutions for corporate, business and private banking.
After the campaign and the relaunch, 50% of the new users of the bank's website was from the target group.
The target audience was the Saudi millennials. Alawwal Bank considers the youth as the leaders of the next generation. With a renewed focus in banking, the bank aims to support the Saudi youth in helping them discover their potential for the future.
Credits
Alemsah Ozturk |
4129Grey |
Head of Agency |
Bengt Eriksson |
Landor |
Head of Agency |
Ufuk Cetincan |
4129Grey |
Creative Group Head |
Alper Balkanli |
4129Grey |
UX Lead |
Hidayet Bayraktar |
4129Grey |
Technical Director |
Eren Dursun |
4129Grey |
Technical Director |
Emre Cakmakci |
4129Grey |
Front-end Developer |
Alen Dursun |
4129Grey |
Front-end Developer |
Fatih Kocak |
4129Grey |
Back-end Developer |
Firat Sorgucu |
4129Grey |
Project Manager |
Ozancan Demir |
4129Grey |
Project Manager |
Melike Asci |
4129Grey |
Brand Manager |
Links
Website URL