2017 Winners & Shortlists

ALAWWAL BANK - WEBSITE

Client/BrandALAWWAL BANK
Product/ServiceBANKING
Entrant4129GREY Istanbul, TURKEY
Type of EntryWeb Platform
CategoryWebsites
Idea Creation 4129GREY Istanbul, TURKEY
Additional Company LANDOR Dubai, UNITED ARAB EMIRATES

The Campaign

To launch the new brand, we turned the younger generation’s power to build the future into a digital experience with a cross-platform campaign: Shift to a Better Future. The bank wants to support the millennials, the pioneers of the next generation, for a better tomorrow. So, we started today, by offering them the best banking experience.

Creative Execution

While re-designing the corporate website, we aimed to give it a more dynamic, inspiring and personalized experience with a modern look. The new design was built through the understanding of different customer groups, since the bank provides solutions for corporate, business and private banking.

After the campaign and the relaunch, 50% of the new users of the bank's website was from the target group.

The target audience was the Saudi millennials. Alawwal Bank considers the youth as the leaders of the next generation. With a renewed focus in banking, the bank aims to support the Saudi youth in helping them discover their potential for the future.

Credits

Name Company Position
Alemsah Ozturk 4129Grey Head of Agency
Bengt Eriksson Landor Head of Agency
Ufuk Cetincan 4129Grey Creative Group Head
Alper Balkanli 4129Grey UX Lead
Hidayet Bayraktar 4129Grey Technical Director
Eren Dursun 4129Grey Technical Director
Emre Cakmakci 4129Grey Front-end Developer
Alen Dursun 4129Grey Front-end Developer
Fatih Kocak 4129Grey Back-end Developer
Firat Sorgucu 4129Grey Project Manager
Ozancan Demir 4129Grey Project Manager
Melike Asci 4129Grey Brand Manager
Links
Website URL