ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
Brand | ALAWWAL BANK |
Product/Service | BANKING |
Entrant | 4129GREY Istanbul, TURKEY |
Category | Innovative Use of Technology |
Idea Creation
|
4129GREY Istanbul, TURKEY
|
Production
|
PLUS YAPIM Istanbul, TURKEY
|
Additional Company
|
LANDOR Dubai, UNITED ARAB EMIRATES
|
The Campaign
To launch the new brand, we turned the younger generation’s power to build the future into a digital experience with a cross-platform campaign: Shift to a Better Future. The campaign consisted of two timelines, the present and a future made possible with the opportunities of the bank. At the heart of the campaign lies our interactive video where the users can shift between the timelines. Through this, we want to show how the future they dream of is possible with the right partner.
Creative Execution
Our campaign uses an interactive story to give its message in an innovative way. The users can shift between the present and the future timelines to see how a better future is possible with the opportunities of the bank. We’ve used an innovative way to make this concept available on mobile 360° technology. So, when you rotate your phone to left you see the present day of the story, whereas when you rotate right you shift to the future in real time. This was an organic experience on the platform and also a first on mobile.
The campaign performed excellently with 46 million impressions and reached more than %80 of the population. The 360° video generated over 4.6 million views. After the campaign, 50% of the new users of the bank’s website was from the target group.
The target audience was the Saudi millennials. Alawwal Bank considers the youth as the leaders of the next generation. With a renewed focus in banking, the bank aims to support the Saudi youth in helping them discover their potential and making their dreams come true for the future.
Credits
Alemsah Ozturk |
4129Grey |
Head of Agency |
Bengt Eriksson |
Landor |
Head of Agency |
Seren Koroglu |
4129Grey |
Creative Director |
Kadir Ozdemir |
4129Grey |
Creative Group Head |
Burak Gunduz |
4129Grey |
Creative Group Head |
Dogukan Dogan |
4129Grey |
Creative Group |
Pinar Cingoz |
4129Grey |
Creative Group |
Ercan Nailoglu |
4129Grey |
Art Director |
Safak Kordikanlioglu |
4129Grey |
Art Director |
Firat Sorgucu |
4129Grey |
Project Manager |
Melike Asci |
4129Grey |
Brand Manager |
Berna Bulat Pekbas |
4129Grey |
Agency Producer |
Selim Ipek |
4129Grey |
Agency Producer |
Links
Website URL