2017 Winners & Shortlists

VALUE OF TIME

Client/BrandCITIBANK
Product/ServiceBRAND CAMPAIGN
EntrantHORIZON FCB Dubai, UNITED ARAB EMIRATES
Type of EntryOnline Video
CategoryOther Video
Idea Creation HORIZON FCB Dubai, UNITED ARAB EMIRATES
Production KIWI MEDIA SOLUTIONS Dubai, UNITED ARAB EMIRATES

The Campaign

The idea is to do a social experiment with a heartbreaking reality-check of what people's precious time actually gets spent on. Because time is more than money. And Citibank understands the value of yours. Save Time.

Creative Execution

We’ve created a one-day social experiment that challenges real people's own notions of success. Based in the heartbreaking reality-check of the amount of time they spent away from their love ones, we challenged them to reevaluate their lives.

The film went online Monday, the 13th of February and in a couple of hours reached 15k views. But more than the reach, is being able to actually inspire people to reevaluate their lives and the time spent away from their loves ones.

So many banks tell people: Save money. So, backed up with the promise of products and service that streamlines banking processes, we’ll be the first to tell them: Save time. Social Media is the perfect platform to leverage this content and spread the message through our target: UAE residents.

Credits

Name Company Position
Mazen Jawad Horizon FCB Dubai Group Managing Director
Joao Flores Horizon FCB Dubai Executive Creative Director
Rondon Fernandes Horizon FCB Dubai Former Executive Creative Director
Joao Flores Horizon FCB Dubai Creative Director
Joao Flores Horizon FCB Dubai Copywriter
Dane Ogilvie Horizon FCB Dubai Art Director
Tanya Vahanian Horizon FCB Dubai Associate Account Director
Rami Aljundi Kiwi Media Solutions Head of Production
Links
Social Media URL