ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/FILM
Brand | ALAWWAL BANK |
Product/Service | BANKING |
Entrant | 4129GREY Istanbul, TURKEY |
Category | Social Video |
Idea Creation
|
4129GREY Istanbul, TURKEY
|
Production
|
PLUS YAPIM Istanbul, TURKEY
|
Additional Company
|
LANDOR Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Our campaign uses the interactive video to give its message in an innovative way. The users are able to interact with the story by shifting between the two timelines of the story. Through this, we want to emphasize the potential of the Saudi youth and how the future they dream of is possible.
In the film, the present shows the dreams of a student whereas the future shows how those dreams could come true. Once the story begins, the users are able to shift between the present and the future timelines by pressing their space button. In the present timeline, a student with dreams keeps working to achieve his goal and Alawwal Bank is there to support him whenever he is in need. In the future timeline, you see that he he has succeeded and made his dream come true. But he never stops dreaming for a better tomorrow.
Credits
Alemsah Ozturk |
4129Grey |
Head of Agency |
Bengt Eriksson |
Landor |
Head of Agency |
Seren Koroglu |
4129Grey |
Creative Director |
Kadir Ozdemir |
4129Grey |
Creative Group Head |
Burak Gunduz |
4129Grey |
Creative Group Head |
Dogukan Dogan |
4129Grey |
Creative Group |
Pinar Cingoz |
4129Grey |
Creative Group |
Ercan Nailoglu |
4129Grey |
Art Director |
Safak Kordikanlioglu |
4129Grey |
Art Director |
Gulsah Karasakal |
4129Grey |
Motions Graphic Designer |
Hidayet Bayraktar |
4129Grey |
Technical Director |
Gunay Sert |
4129Grey |
Software Developer |
Murat Yilmaz |
4129Grey |
Software Developer |
Fatih Kocak |
4129Grey |
Software Developer |
Firat Sorgucu |
4129Grey |
Project Manager |
Melike Asci |
4129Grey |
Brand Manager |
Berna Bulat Pekbas |
4129Grey |
Agency Producer |
Selim Ipek |
4129Grey |
Agency Producer |