2017 Winners & Shortlists

• D01 Social Video
• THE LAST ICE BUCKET CHALLENGE
  CONNECT / CONNECT INTERNET PROVIDER
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  FOCUS FILMS Beirut
  LEBANON

  Gold

• I03 Storytelling
• VALUE OF TIME
  CITIBANK / BRAND CAMPAIGN
  HORIZON FCB Dubai
  UNITED ARAB EMIRATES
  KIWI MEDIA SOLUTIONS Dubai
  UNITED ARAB EMIRATES

• D04 Other Video
• VALUE OF TIME
  CITIBANK / BRAND CAMPAIGN
  HORIZON FCB Dubai
  UNITED ARAB EMIRATES
  KIWI MEDIA SOLUTIONS Dubai
  UNITED ARAB EMIRATES

• D01 Social Video
• VALUE OF TIME
  CITIBANK / BRAND CAMPAIGN
  HORIZON FCB Dubai
  UNITED ARAB EMIRATES
  KIWI MEDIA SOLUTIONS Dubai
  UNITED ARAB EMIRATES

• E04 Influencer / Talent
• FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
  CHEVROLET / AUTOMOTIVE
  COMMONWEALTH Dubai
  UNITED ARAB EMIRATES

• E03 Innovative Use of Social or Community
• CARX
  CHEVROLET / THE 2017 MALIBU LTZ
  COMMONWEALTH Dubai
  UNITED ARAB EMIRATES

• B02 Microsites
• NG CHEVROLET MALIBU
  CHEVROLET / CHEVROLET MALIBU 2017
  MRM//McCANN Dubai
  UNITED ARAB EMIRATES

• H01 Integrated Multi-Platform Campaign (Online & Offline)
• THE SERIES PLACEMENT
  CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
  J. WALTER THOMPSON JORDAN Amman
  JORDAN
  KIWI MEDIA SOLUTIONS Amman
  JORDAN

• D01 Social Video
• CAREEM 'SLINGSHOT' LAUNCH
  CAREEM / CAR BOOKING APP
  MISFITS Dubai
  UNITED ARAB EMIRATES
  MONTAGE PRODUCTIONS Dubai
  UNITED ARAB EMIRATES

  Short List

• D04 Other Video
• BAUME ET MERCIER CAPTURES CHINESE TOURISTS
  BAUME ET MERCIER / CHINESE TARGETING
  BLUE 449 Dubai
  UNITED ARAB EMIRATES

• E03 Innovative Use of Social or Community
• TWITTERFERENCE
  BATELCO / OOKLA SPEEDTEST AWARD
  FP7/BAH Manama
  BAHRAIN

• G02 Branded Tech Offline
• THE SMART BUS
  BATELCO / THE SMART BUS
  FP7/BAH Manama
  BAHRAIN
  TALKING PICTURES Manama
  BAHRAIN

• E03 Innovative Use of Social or Community
• WE'RE ALL EMIRATIS
  BAHRI / UAE NATIONAL DAY
  HMZAH Riyadh
  SAUDI ARABIA

• E02 Social Purpose
• GAY TURTLE
  AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
  TBWA\ISTANBUL
  TURKEY
  ANIMA Istanbul
  TURKEY

  Short List

• D01 Social Video
• GAY TURTLE
  AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
  TBWA\ISTANBUL
  TURKEY
  ANIMA Istanbul
  TURKEY

• A06 Charities, Public Health & Safety, Public Awareness Messages
• GAY TURTLE
  AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
  TBWA\ISTANBUL
  TURKEY
  ANIMA Istanbul
  TURKEY

• I01 User Experience (UX)
• SILENCE IS ACCEPTANCE.
  ALWALEED PHILANTHROPIES / NGO
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• D01 Social Video
• SILENCE IS ACCEPTANCE.
  ALWALEED PHILANTHROPIES / NGO
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• B02 Microsites
• SILENCE IS ACCEPTANCE.
  ALWALEED PHILANTHROPIES / NGO
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• A06 Charities, Public Health & Safety, Public Awareness Messages
• SILENCE IS ACCEPTANCE.
  ALWALEED PHILANTHROPIES / NGO
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• I04 Innovative Use of Technology
• WHO TO GIVE. ON-GROUND ACTIVATION.
  ALWALEED PHILANTHROPIES / CHARITY & APPEAL
  BOLD AGENCY Riyadh
  SAUDI ARABIA
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• G02 Branded Tech Offline
• WHO TO GIVE. ON-GROUND ACTIVATION.
  ALWALEED PHILANTHROPIES / CHARITY & APPEAL
  BOLD AGENCY Riyadh
  SAUDI ARABIA
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• D02 Interactive Video
• WHO TO GIVE. ON-GROUND ACTIVATION.
  ALWALEED PHILANTHROPIES / CHARITY & APPEAL
  BOLD AGENCY Riyadh
  SAUDI ARABIA
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• A06 Charities, Public Health & Safety, Public Awareness Messages
• WHO TO GIVE. ON-GROUND ACTIVATION.
  ALWALEED PHILANTHROPIES / CHARITY & APPEAL
  BOLD AGENCY Riyadh
  SAUDI ARABIA
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• A01 Fast Moving Consumer Goods
• IT'S YOUR TIME
  ALSAFI DANONE / ACTIVIA
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• H01 Integrated Multi-Platform Campaign (Online & Offline)
• OUR REAL PETROL
  ALMARAI / ALMARAI NATIONAL DAY
  LEO BURNETT Riyadh
  SAUDI ARABIA
  LEO BURNETT Riyadh
  SAUDI ARABIA

• E04 Influencer / Talent
• OUR REAL PETROL
  ALMARAI / ALMARAI NATIONAL DAY
  LEO BURNETT Riyadh
  SAUDI ARABIA
  LEO BURNETT Riyadh
  SAUDI ARABIA

• E02 Social Purpose
• OUR REAL PETROL
  ALMARAI / ALMARAI NATIONAL DAY
  LEO BURNETT Riyadh
  SAUDI ARABIA
  LEO BURNETT Riyadh
  SAUDI ARABIA

• H01 Integrated Multi-Platform Campaign (Online & Offline)
• THE BEST MILK CANNOT BE BOUGHT
  ALMARAI / MILK
  LEO BURNETT Riyadh
  SAUDI ARABIA
  LEO BURNETT Riyadh
  SAUDI ARABIA

• E02 Social Purpose
• THE BEST MILK CANNOT BE BOUGHT
  ALMARAI / MILK
  LEO BURNETT Riyadh
  SAUDI ARABIA
  LEO BURNETT Riyadh
  SAUDI ARABIA

• D01 Social Video
• THE BEST MILK CANNOT BE BOUGHT
  ALMARAI / MILK
  LEO BURNETT Riyadh
  SAUDI ARABIA
  LEO BURNETT Riyadh
  SAUDI ARABIA
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/FILM
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY
  PLUS YAPIM Istanbul
  TURKEY

• B02 Microsites
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• C01 Online Ad
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• A05 Financial & Business Products & Services, Commercial Public Services
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• B01 Websites
• ALAWWAL BANK - WEBSITE
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• I03 Storytelling
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• D02 Interactive Video
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• H01 Integrated Multi-Platform Campaign (Online & Offline)
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• I04 Innovative Use of Technology
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY
  PLUS YAPIM Istanbul
  TURKEY

• C01 Online Ad
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY
  PLUS YAPIM Istanbul
  TURKEY

• E03 Innovative Use of Social or Community
• WHO IS BU SALEM?
  AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
  BEATTIE + DANE Kuwait
  KUWAIT
  CINEMAGIC Salmiya
  KUWAIT

• E01 Social Consumer or B2B
• WHO IS BU SALEM?
  AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
  BEATTIE + DANE Kuwait
  KUWAIT
  CINEMAGIC Salmiya
  KUWAIT

• D01 Social Video
• WHO IS BU SALEM?
  AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
  BEATTIE + DANE Kuwait
  KUWAIT
  CINEMAGIC Salmiya
  KUWAIT

• I03 Storytelling
• MAKE TIME YOUR OWN
  AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
  LEO BURNETT BEIRUT
  LEBANON

• B02 Microsites
• MAKE TIME YOUR OWN
  AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
  LEO BURNETT BEIRUT
  LEBANON

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• MAKE TIME YOUR OWN
  AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
  LEO BURNETT BEIRUT
  LEBANON

• C01 Online Ad
• BOOST X
  ADIDAS / RUNNING SHOES
  CARAT LEBANON Beirut
  LEBANON

• E03 Innovative Use of Social or Community
• NEVER TOO OLD FOR CHRISTMAS
  ABED TAHAN / ABED TAHAN
  RÉPUBLIQUE Beirut
  LEBANON
  Short List

• A06 Charities, Public Health & Safety, Public Awareness Messages
• THE CANDIDATE WHO DEFIED ALL ODDS
  ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
  BEATTIE + DANE Kuwait
  KUWAIT
  CINEMAGIC Salmiya
  KUWAIT