2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Short List
A05 Financial & Business Products & Services, Commercial Public Services
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Bronze
A06 Charities, Public Health & Safety, Public Awareness Messages
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
Bronze
B02 Microsites
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
C01 Online Ad
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
D01 Social Video
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Gold
THE LAST ICE BUCKET CHALLENGE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
Gold
THE LAST HARLEM SHAKE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS Beirut LEBANON
Gold
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
OKTOBERFEST
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Short List
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
D02 Interactive Video
WRESTLER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
ROCKSTAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Silver
E02 Social Purpose
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Silver
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Short List
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY ANIMA Istanbul TURKEY
Short List
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca MOROCCO
Short List
E03 Innovative Use of Social or Community
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
E05 Co-Creation & User Generated Content
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Short List
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo EGYPT
Short List
F01 Branded Games
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Gold
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Bronze
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE Beirut LEBANON
Bronze
G02 Branded Tech Offline
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
Bronze
H01 Integrated Multi-Platform Campaign (Online & Offline)
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK London UNITED KINGDOM
Grand Prix
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
I01 User Experience (UX)
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Short List
I03 Storytelling
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Bronze