2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A02 Creative Innovation
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A01 Innovative Technology
SPUBLE
SPUBLE / THE APP THAT CREATES REAL LIFE SPEECH BUBBLES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Grand Prix
A02 Creative Innovation
MAPPED TO MOVE
REEBOK / ZPRINT RUNNING SHOES
CARAT LEBANON Beirut LEBANON
A01 Innovative Technology
EXPERIENCE MECCA: AN IMMERSIVE VIRTUAL REALITY TOUR
/ EXPERIENCE MECCA
BSOCIAL Cairo EGYPT
A02 Creative Innovation
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
A01 Innovative Technology
BAUME ET MERCIER CAPTURES CHINESE TOURISTS
BAUME ET MERCIER / CHINESE TARGETING
BLUE 449 Dubai UNITED ARAB EMIRATES
A02 Creative Innovation
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
HANDLE ON HYGIENE
UNILEVER / LIFEBOUY
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Innovation Award
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS WITH CUTTING-EDGE TECHNOLOGY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Innovation Award
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List