2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Creative Effectiveness
SAUDI WOMEN'S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
KEEP THE FLAME ALIVE
DIAGEO / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / NGO – ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
VOTE FOR US, WE'LL VOTE FOR YOU
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
DOWNTOWN FONTS
AL ISMAELIA FOR REAL ESTATE INVESTMENT / DOWNTOWN FONTS
J. WALTER THOMPSON CAIRO EGYPT
#THISISEGYPT DOMESTIC CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT
POWER TO FAMILY
VODAFONE / RAMADAN BRAND & MASS PROPOSITION
J. WALTER THOMPSON CAIRO EGYPT

Trophy

CHIPSY: 90 MILLION SMILES
PEPSICO INT. - CHIPSY FOOD INDUSTRIES / CHIPSY
IMPACT BBDO Cairo EGYPT
Short List
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Grand Prix
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / TRANSPORTATION
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES

Trophy

GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAISE
IMPACT BBDO Dubai UNITED ARAB EMIRATES

Trophy

WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
KOTEX-THOSE DAYS ARE OVER
KIMBERLY-CLARK / FEMININE HYGIENE PAD
MINDSHARE LEBANON Beirut LEBANON
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
TROPA FOR LIFE
DU DUBAI / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
PRESERVING PRIDE
HENKEL / PERSIL
DDB DUBAI UNITED ARAB EMIRATES
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List
GIVE MOM HER NAME BACK
UN WOMEN / CHARITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DU TUESDAY 2016
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
THIS IS MY KENYA 2016
SAFARICOM / CALENDAR
SQUAD DIGITAL Nairobi KENYA