2017 Winners & Shortlists

Brief Explanation

Every woman is a force for change. MAGGI Diaries – a series evolved from online-only episodes, into a fully-integrated platform that includes 20-minute segments on MBC’s The Morning Show - tells the stories of #WomanOfChange from around the region. Whether it’s Aisha el Channa campaigning to remove the stigma around single moms, Lina Khalifeh teaching self-defence against domestic abuse, or Maha Laziri building schools for the less fortunate in Morocco, MAGGI Diaries provides each and every woman of change with the means to voice their message. With new stories released every week, viewers could interact with the MAGGI Diaries ambassadors, experience the wonders of new countries, and discover exciting recipes that they could make for their loved ones. Most importantly, every episode of MAGGI Diaries helped to support, and promote each woman’s cause, and spread their message of change in the GCC. Today, MAGGI Diaries is a sustainable platform that empowers #WomenOfChange across the region. MAGGI Diaries lives as… - 20 min segments on MBC’s The Morning Show - maximising our reach, and spreading the message of female empowerment across the GCC. - Websiodes on YouTube - amplify views online. - Daily posts, competitions, and live sessions on Facebook - accelerating engagement through conversations. - InstaStories - showcasing the women, their challenges, and encouraging women to try the MAGGI recipes. - Snapchat Stories - from both the MAGGI Diaries ambassadors, as well as women of change themselves. - Twitter Polls – helping to understand women in the region to provide more relevant content with each story. - On-Ground Events - demonstrating how women can make a difference. - The #WomenOfChange Graphic Novel – depicting three of the most influential women of change as the modern-day heroines of the movement, and inspiring the next generation of women to follow in their footsteps.