2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
VOTE FOR US, WE'LL VOTE FOR YOU
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
POWER TO FAMILY
VODAFONE / RAMADAN BRAND & MASS PROPOSITION
J. WALTER THOMPSON CAIRO EGYPT

Winner

CHIPSY: 90 MILLION SMILES
PEPSICO INT. - CHIPSY FOOD INDUSTRIES / CHIPSY
IMPACT BBDO Cairo EGYPT
Short List
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Grand Prix
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / TRANSPORTATION
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES

Winner

GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAISE
IMPACT BBDO Dubai UNITED ARAB EMIRATES

Winner

HANDLE ON HYGIENE
UNILEVER / LIFEBUOY
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List