2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Art Direction
CANNED SOUP
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
70'S STAR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
BACK HAIR
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
LOVE HANDLES
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
THOUSAND DOLLARS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
NOSE JOB
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
MAKE UP
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
SHOES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
BAG
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Short List
SHOES
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Short List
CHICKEN
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
GARLIC
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
FISH
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
DHALIYA
GO SPORT / GO SPORT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
FATIHA
GO SPORT / GO SPORT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
DOG
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
DINOSAUR
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
FOX
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
ALWAYS ON GUARD
ETISALAT / SECURITY CAMERA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE HOLIDAY
VISA / TRAVEL INSURANCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
ICE CREAM RUN
HSBC / HSBC HOME LOANS
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
RATRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Bronze
ANTRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Bronze
COCKRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Bronze
AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A02 Copywriting
LOVE HANDLES
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
24F
SENNHEISER MIDDLE EAST / PXC 550
BPG BATES Dubai UNITED ARAB EMIRATES
Bronze
12B
SENNHEISER MIDDLE EAST / PXC 550
BPG BATES Dubai UNITED ARAB EMIRATES
Bronze
16E
SENNHEISER MIDDLE EAST / PXC 550
BPG BATES Dubai UNITED ARAB EMIRATES
Bronze
PILOT
MERCEDES / MERCEDES G CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A03 Illustration
PARLIAMENT
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Short List
SCIENCE
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Short List
TECHNOLOGY
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Short List
TARAB
SAMSUNG KSA / SAMSUNG LEVEL ON PRO HEADPHONES
CHEIL MENA Dubai UNITED ARAB EMIRATES
Short List
CLASSICAL
SAMSUNG KSA / SAMSUNG LEVEL ON PRO HEADPHONES
CHEIL MENA Dubai UNITED ARAB EMIRATES
Short List
CHICKEN
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
GARLIC
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
FISH
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
ROAD LETTERS
TOUCH BY ZAIN / ROAD SAFETY AWARENESS
J. WALTER THOMPSON Doha QATAR
Short List
RATRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
ANTRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
COCKRYOSHKA
BOECKER / PUBLIC HEALTH DEPARTMENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Silver
VEILS OF PRIDE | SHAIKHA
TATHQEEF / CORPORATE IMAGE
GREY MENA Dubai UNITED ARAB EMIRATES
Short List
VEILS OF PRIDE | MOUZA
TATHQEEF / CORPORATE IMAGE
GREY MENA Dubai UNITED ARAB EMIRATES
Short List
A04 Photography
RING
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Silver
MAKE UP
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Silver
SHOES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Silver
ALWAYS ON GUARD
ETISALAT / SECURITY CAMERA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A05 Use of Arabic Script / Calligraphy
RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
Silver
CONSIDER
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
Silver
SHAIKHA
TATHQEEF / CORPORATE IMAGE
GREY MENA Dubai UNITED ARAB EMIRATES
Short List
LOST / REGAINED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
IN NEED / FULFILLED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
RUN AWAY / COMMIT
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
SICK / CURED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
SUFFERING / HEALING
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold