2017 Winners & Shortlists

Brief Explanation

As a part of the "Share The unexpected" campaign, the radio Spots weren't just a radio spots, we went beyond. We made it a as sequel to the TV spot, a full part of our story telling. We made a focus on a creative recipes made from : Couscous, Tlitli and spaghetti. So for the first time in Algerian radio history we made 3 spots aired on 3 foreign languages : Native American, Chinese and Turkish then becomes the translation in Arabic. the spots were all about fun & humour, and they called to action on a special full recipes website to continue the story. Basically it starts, with a context explained by the narrator as well as "America before discovering the USA" "Istanbul before Barb red and its brother aruj" Then the chief tastes the plate and asked then after the secret of the taste on its own language.