|
A06 Use of Talent
|
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT |
BBDO PAKISTAN Lahore |
PAKISTAN |
AZAD FILMS
Karachi
|
PAKISTAN
|
Silver
|
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
THE NUDGE THEORY
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
FANS COME FIRST
VODAFONE / TELECOMMUNICATION |
J. WALTER THOMPSON CAIRO |
EGYPT |
MAGIC BEANS PRODUCTIONS
Cairo
|
EGYPT
|
|
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
|
AL JAY AFDAL
MOBILY / TELECOM |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
|
|
|
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
|
MARS MODERN CLASSICS
MARS / MARS |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
|
|
|
THE POWER OF EVERY GENERATION
VODAFONE EGYPT / LAUNCHING THE 4TH GENERATION NETWORK |
J. WALTER THOMPSON CAIRO |
EGYPT |
THE FILM MARSHALS
Cairo
|
EGYPT
|
|
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
|
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
|
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
|
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS |
J. WALTER THOMPSON CAIRO |
EGYPT |
J. WALTER THOMPSON CAIRO
|
EGYPT
|
|
|
A07 Live Brand Experience
|
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
JOY FILMS
Dubai
|
UNITED ARAB EMIRATES
|
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
|
SHERATON DELIGHT MY JOURNEY
SHERATON HOTEL & RESORTS / WHERE ACTIONS SPEAK LOUDER |
STARWOOD EAME SERVICES COMPANY BVBA Brussels |
BELGIUM |
SWEETWATER COMMUNICATION
Dubai
|
UNITED ARAB EMIRATES
|
|
FANS COME FIRST
VODAFONE / TELECOMMUNICATION |
J. WALTER THOMPSON CAIRO |
EGYPT |
MAGIC BEANS PRODUCTIONS
Cairo
|
EGYPT
|
|
THE PARENTS SAVINGS PLANS
EMIRATES NBD / SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
|
QATAR EXXONMOBIL OPEN EMOJIS
EXXONMOBIL QATAR / QATAR EXXONMOBIL OPEN TENNIS |
FRAME COMMUNICATIONS Doha |
QATAR |
|
|
|
SIEMENS - INGENUITY FOR LIFE
SIEMENS / PROJECTION |
ENGAGE WORKS Dubai |
UNITED ARAB EMIRATES |
|
|
|
PINBALL CRICKET
PEPSI / PEPSI |
BBDO PAKISTAN Lahore |
PAKISTAN |
THEATRICA PRODUCTIONS
Lahore
|
PAKISTAN
|
|
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO |
MEMAC OGILVY & MATHER LEBANON Beirut |
LEBANON |
|
|
Bronze
|
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
|
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
MILKSHAKE MEDIA
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
|
BARBECHA
DELICE DANONE / DANUP |
G-DICE Tunis |
TUNISIA |
|
|
|
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
BOLD AGENCY
Riyadh
|
SAUDI ARABIA
|
|
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT |
LEO BURNETT BEIRUT |
LEBANON |
|
|
|
UNLEASHED
INFINITI Q50 / AUTOMOTIVE |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List
|
CONQUER THE GAME
SUN & SAND SPORTS / ALL FOOTBALL RELATED PRODUCTS IN STORE AND ONLINE |
SUN & SAND SPORTS Dubai |
UNITED ARAB EMIRATES |
|
|
|
TRAFFIC 'JAM'
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
SWERVE
Dubai
|
UNITED ARAB EMIRATES
|
Short List
|
|
A08 Sports Entertainment
|
FANS COME FIRST
VODAFONE / TELECOMMUNICATION |
J. WALTER THOMPSON CAIRO |
EGYPT |
MAGIC BEANS PRODUCTIONS
Cairo
|
EGYPT
|
Short List
|
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS |
GARAGE366 DMCC Dubai |
UNITED ARAB EMIRATES |
|
|
|
QATAR EXXONMOBIL OPEN EMOJIS
EXXONMOBIL QATAR / QATAR EXXONMOBIL OPEN TENNIS |
FRAME COMMUNICATIONS Doha |
QATAR |
|
|
|
PINBALL CRICKET
PEPSI / PEPSI |
BBDO PAKISTAN Lahore |
PAKISTAN |
THEATRICA PRODUCTIONS
Lahore
|
PAKISTAN
|
|
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
|
STUDIO XPRESS
XPRESS MONEY / FINANCIAL |
XPRESS MONEY Dubai |
UNITED ARAB EMIRATES |
XPRESS MONEY
Dubai
|
UNITED ARAB EMIRATES
|
|
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Bronze
|
CONQUER THE GAME
SUN & SAND SPORTS / ALL FOOTBALL RELATED PRODUCTS IN STORE AND ONLINE |
SUN & SAND SPORTS Dubai |
UNITED ARAB EMIRATES |
|
|
|
|
A10 Use of Digital & Social
|
HOW TO EAT A ZESPRI
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS |
BLUE BARRACUDA DUBAI |
UNITED ARAB EMIRATES |
MONTAGE PRODUCTIONS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List
|
PERSPECTIVES.
HSBC UAE / WEALTH MANAGEMENT |
DIGITAL APE Dubai |
UNITED ARAB EMIRATES |
DIGITAL APE
Dubai
|
UNITED ARAB EMIRATES
|
|
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MEDIAMONKS
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STINK
London
|
UNITED KINGDOM
|
Short List
|
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE |
LEO BURNETT BEIRUT |
LEBANON |
|
|
|
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS |
GARAGE366 DMCC Dubai |
UNITED ARAB EMIRATES |
|
|
|
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND |
CARAT Dubai |
UNITED ARAB EMIRATES |
SOCIALIZE
Dubai
|
UNITED ARAB EMIRATES
|
|
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH |
INITIATIVE MENA Dubai |
UNITED ARAB EMIRATES |
MULLENLOWE MENA
Dubai
|
UNITED ARAB EMIRATES
|
|