2017 Winners & Shortlists

The Campaign

To launch the new brand, we turned the younger generation’s power to build the future into a digital experience with a cross-platform campaign: Shift to a Better Future. The campaign consisted of two timelines, the present and a future made possible with the opportunities of the bank. At the heart of the campaign lies our interactive video where the users can shift between the timelines.

Creative Execution

Our campaign uses the interactive video to give its message in an innovative way. The users are able to interact with the story by shifting in-between the two timelines. Through this, we want to emphasize the potential of the Saudi youth and how the future they dream of is possible.

The campaign performed excellently with 46 million impressions and reached more than %80 of the population. It generated over 2 million clicks to our landing page. We achieved huge traffic to the website with 6.5 times more click through rate than KSA Industry average. After the campaign, 50% of the new users of the bank’s website were from the target group.

Our microsite, YouTube Masthead experience, and mobile 360° video enable us to give our message in an innovative way. We have connected with consumers innovatively as we gave control of the story to the audience with our interactive video.

The target audience was the Saudi millennials. Alawwal Bank considers the youth as the leaders of the next generation. With a renewed focus in banking, the bank aims to support the Saudi youth in helping them discover their potential and making their dream future a reality.