2017 Winners & Shortlists

The Campaign

By featuring the Qatar Airways brand in outdoor billboards, on the singer’s microphone, travel package and in a video screen mounted in the restaurant scenes. We were able to digitally integrate and feature the QA brand in a non-intrusive, seamless and visually believable manner within the pre-existing music video asset.

Creative Execution

The original brand-free music video was analyzed for potential Qatar Airways digital brand placements. Brand artwork was sourced and approved by client. We then created Still Mock-Ups for all the brand opportunities available. Clients signed off on the placements, then we moved on with the digital brand embedding, texturing, color grading, animation and rendering of the final output. This was a 4 day project from start to finish. In terms of scale, we managed to integrate the QA brand for a total of 76 secs divided over multiple placements in the video. This is very campaign-able

The newly born branded video goes back to live in the eco-system of the channel and enjoys the exposure the channel has with it’s viewers, the added value of course is the digital exposure on-line and on non-linear platforms like (YouTube & Facebook) or wherever the client chooses to publish it’s assets on owned and operated multi-screen accounts.

SAWA Media's proprietary Digital Branding & Digital Product placement solution opens a whole new horizon of opportunities for brands, content owners and broadcasters to monetize the entire viewing duration, in a multi-screen, skip-proof solution in all their owned moving visual content assets.

Multi-screen, skip-proof, non-intrusive Qatar Airways brand exposure through numerous touch points with relevance to the storyline of the video. Brand presence is subtle and relies on high recall over an extended period of time and multiple plays by the broadcaster throughout the day on the linear satellite channel, while maintaining brand presence in non-linear, on-line, digital-based viewing. Brand recall and perception can be higher on viewers while engaged.