2017 Winners & Shortlists

The Campaign

The film was shot from the point of view of young children coming face to face with a house full of intelligent appliances that appear to have magical powers. The aim of the film was to show a human film that people can relate to, a future you can relate to and look forward to. The film itself shows Beko’s point of view on the future of the home and how easy and seamless experiences will enhance everyday lives.

Creative Execution

Beko wanted to showcase their vision of tomorrow's connected home. We helped create a connected home strategy based on a human-centred design approach. We designed a range of future products. We designed a future interface. We shot a 3-minute vision film where two kids interact with technology so seamless it seems magical. We built a website where you can sign up to co-create this future. And we helped Beko kickstart a debate around the Internet of Things as it starts to go mainstream, reminding the industry to focus on human needs, rather than technology for the sake of it.

“Discover Tomorrow’s Connected Home” was premiered at the IFA festival 2016 in Berlin. 8,048,488 Youtube views Picked up by a number of publications, achieving a total number of 3M media impressions

Beko represents a unique form of branded content which uses vision and strategy centred around connected products that genuinely enhance real everyday lives. The brand’s approach takes IoT and humanises it, branding it the Internet of Everyday Things.

Our vision for the future is quite different from other brand vision films. We believe people will still be people. We think technology is going to become much more integrated and seamless in your day to day life. It’s not about the technology, it’s about making life easier and connecting people in a simple and engaging way. The technology is only the facilitator, and it needs to be simple. The overarching goal was to showcase a film through the eyes of young kids and show how magical the future of the connected home can be if done right. But overall we wanted to show a human film that people can relate to, a future you can relate to and look forward to.