NOTHING BEATS THE ORIGINAL
| Brand | PFIZER MIDDLE EAST |
| Product/Service | VIAGRA |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online: Fiction & Non-Fiction |
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Idea Creation
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MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
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Production
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GREAT GUNS London, UNITED KINGDOM
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Additional Company
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FRAMESTORE London, UNITED KINGDOM
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Additional Company 2
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NINETEENTWENTY London, UNITED KINGDOM
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Additional Company 3
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GRAND CENTRAL SOUND STUDIOS London, UNITED KINGDOM
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The Campaign
We created fictional character Magdy, a likeable guy, who lives in a slightly delusional life of a DIY superstar. Not having the means to afford the lifestyle of the rich and famous he gets by with copies and stories. But even a person like Magdy knows that when it comes to the bedroom you can only trust the original. Here things get serious.
Creative Execution
The execution consisted of a short form mockumentary that was shot in a fictional house.
The film only just launched.
This film is a satirical form of documentary exploring the world of a fictional character that we invented for this campaign. It’s intention is of pure entertaining nature.
The strategy was to conquer perception change through comedy for a wide sharing effect. The video was seeded only as a form of entertainment and was accompanied by a whole universe of elements that made Magdy’s life almost come to life for real with his own personal website for example.
Credits
| Paul Shearer |
Memac Ogilvy Dubai |
Chief Creative Officer |
| Ramzi Moutran |
Memac Ogilvy Dubai |
Executive Creative Director |
| Sascha Kuntze |
Memac Ogilvy Dubai |
Creative Director |
| Sascha Kuntze |
Memac Ogilvy Dubai |
Copywriter |
| Karen Kamel |
Ogilvy CommonHealth |
Business Director |
| Olfa Khechine |
Ogilvy CommonHealth |
Account Manager |
| Tarek Radwan |
Ogilvy CommonHealth |
Account Executive |
| Omar Hilal |
Great Guns Ltd. |
Director |
| Laura Gregory |
Great Guns Ltd. |
Executive Producer |
| Tim Francis |
Great Guns Ltd. |
Producer |
| Kojo Abban |
Great Guns Ltd. |
Producer |
| Quim Miquel |
Great Guns Ltd. |
D.O.P |
| Ahmed Tarabily |
Great Guns Ltd. |
Editor |
| Steffan Perry |
Framestore London |
Colourist |
| Chris Anthony |
Framestore London |
Producer |
| Ryan Hadfield |
nineteentwenty |
VFX Supervisor |
| Sally Pritchett |
nineteentwenty |
Producer |
| Anders Singh Vesterdahl |
10db |
Composer |
| Aaron Taffel |
GCRS |
Sound Designer |
| Paul Shearer |
Memac Ogilvy |
Copywriter |