|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Production Company
|
Location
|
Award
|
|
A01 Cinema & Theatrical: Fiction & Non-Fiction
|
THE RUSSIAN ODYSSEY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
GOOD PEOPLE
Beirut
|
LEBANON
|
Short List |
VERISIMILITUDE AT NOON
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A02 TV & Broadcast: Fiction & Non-Fiction
|
INKLUSION
LBCI / TV CHANNEL |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
CITY FILMS
Beirut
|
LEBANON
|
Short List |
MOMENTS (ALEX AND JOE)
AIRTEL NIGERIA / SMARTSPEEDOO |
NOAH'S ARK COMMUNICATIONS Lagos |
NIGERIA |
ARK RESOURCES
Maryland Lagos
UNDERDOG PRODUCTION
Lagos
NOAH'S ARK COMMUNICATIONS
Lagos
|
NIGERIA
|
Short List |
|
A03 Online: Fiction & Non-Fiction
|
THE LINE-UP SONG
COCA-COLA / COKE RED |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Bronze
|
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO |
MEMAC OGILVY & MATHER LEBANON Beirut |
LEBANON |
|
|
Short List |
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT |
BBDO PAKISTAN Lahore |
PAKISTAN |
AZAD FILMS
Karachi
|
PAKISTAN
|
Short List |
I RECOMMEND MOM
HSBC / CSR |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
SPACEPLUM
Fujairah
|
UNITED ARAB EMIRATES
|
Short List |
|
A04 Series: Fiction & Non-Fiction
|
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
PUBLICIS MIDDLE EAST
Dubai
FILMMASTER
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
|
A05 Use of User Generated Content
|
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
Short List |
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Short List |
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT |
MEDIAVEST|SPARK Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
PEPSI 'SOUND OF THE NATION'
PEPSICO / PEPSI/PEPSI NOW APP |
IMPACT BBDO Cairo |
EGYPT |
HAMA FILM PRODUCTIONS
Cairo
|
EGYPT
|
Short List |
|
A06 Use of Talent
|
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
THE NUDGE THEORY
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT |
BBDO PAKISTAN Lahore |
PAKISTAN |
AZAD FILMS
Karachi
|
PAKISTAN
|
Silver
|
|
A07 Live Brand Experience
|
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO |
MEMAC OGILVY & MATHER LEBANON Beirut |
LEBANON |
|
|
Bronze
|
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
MILKSHAKE MEDIA
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
UNLEASHED
INFINITI Q50 / AUTOMOTIVE |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
TRAFFIC 'JAM'
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
SWERVE
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A08 Sports Entertainment
|
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Bronze
|
FANS COME FIRST
VODAFONE / TELECOMMUNICATION |
J. WALTER THOMPSON CAIRO |
EGYPT |
MAGIC BEANS PRODUCTIONS
Cairo
|
EGYPT
|
Short List |
|
A09 Game or Gaming
|
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES |
FP7/TUN Tunis |
TUNISIA |
FP7/TUN
Tunis
|
TUNISIA
|
Gold
|
STOP THE HUNGER
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
GOOD PEOPLE
Beirut
|
LEBANON
|
Short List |
|
A10 Use of Digital & Social
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Short List |
HOW TO EAT A ZESPRI
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS |
BLUE BARRACUDA DUBAI |
UNITED ARAB EMIRATES |
MONTAGE PRODUCTIONS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STINK
London
|
UNITED KINGDOM
|
Short List |
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MEDIAMONKS
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
HADIA TIME
LENOVO MIDDLE EAST / LENOVO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
A11 Use of Brand or Product Integration into Existing Content
|
'CHILLING CONTENT'
GSK / SENSODYNE ADVANCE REPAIR & PROTECT |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A12 Excellence in Audience Engagement & Distribution Strategy
|
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA |
BEATTIE + DANE Kuwait |
KUWAIT |
CINEMAGIC
Salmiya
|
KUWAIT
|
Silver
|
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
GOOD PEOPLE
Beirut
|
LEBANON
|
Short List |
NEWSWORTHY BOOKS
JARIR / BOOKS |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Short List |
|
B02 Use of Licenced or Remastered Music for a Brand or Campaign
|
THE LINE-UP SONG
COCA-COLA / COKE RED |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Silver
|
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Short List |
|
B03 Use of Original Composition for a Brand or Campaign
|
GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND |
SQUAD DIGITAL Nairobi |
KENYA |
ENOS OLIK PRODUCTIONS
Nairobi
|
KENYA
|
Silver
|
MCCHICKEN
MCDONALD'S / FAST FOOD |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
DEJAVU
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B05 Excellence in Music Video
|
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Short List |