2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Silver
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT
THE POWER OF EVERY GENERATION
VODAFONE EGYPT / LAUNCHING THE 4TH GENERATION NETWORK
J. WALTER THOMPSON CAIRO EGYPT
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
Short List
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS
BBDO PAKISTAN Lahore PAKISTAN
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT
Short List
NAHDI CAREEM
AL NAHDI PHARMACIES / RETAIL
STARCOM Jeddah SAUDI ARABIA
CHIPSY "NO GATHERINGS' TURNOFFS"
PEPSICO EGYPT / CHIPSY
MAHDYS Cairo EGYPT
LAUGHING ALL THE WAY
VIRGIN MEGASTORE MENA / FESTIVE GIFTS 2016-2017 CAMPAIGN
VIRGIN MEGASTORE MENA Dubai UNITED ARAB EMIRATES
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA
SPRITE CRICKET STARS
SPRITE / SPRITE
UM MENA Dubai UNITED ARAB EMIRATES
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES
CHIPSY: UCL-NOW YOU CAN PREDICT THE SCORE
PEPSICO INT. - CHIPSY FOOD INDUSTRIES / CHIPSY
IMPACT BBDO Cairo EGYPT
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP
J. WALTER THOMPSON RIYADH SAUDI ARABIA
ALL NEW HOME CENTRE LAUNCH
HOME CENTRE / FURNITURE & HOME DECOR
HOME CENTRE Dubai UNITED ARAB EMIRATES
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
THE PARENTS SAVINGS PLANS
EMIRATES NBD / SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
#THISISEGYPT INTERNATIONAL CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
FIND A HOME FASTER WITH PROPERTYFINDER
PROPERTYFINDER / PROPERTY WEBSITE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Grand Prix
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
MOUNTAIN VIEW ICITY
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT
NESCAFE CAPPUCCINO ITALIANO CAMPAIGN
NESTLÉ MIDDLE EAST FZ / NESCAFE CAPPUCCINO
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
COFFEEMATE - BE SMOOTH
NESTLÉ MIDDLE EAST FZ / COFFEEMATE NON DAIRY CREAMER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
ARABIANA - WHY SAY NO?
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#SHOPLESS
SADIA / SADIA FROZEN FOOD
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES