Brand | HSBC |
Product/Service | BANK |
Entrant | J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES |
Category | Use of Ambient Media: Small Scale |
Entrant Company
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
Media Agency
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MINDSHARE MENA Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The Late Bloomers, Last Minute Planners and People who might not realise it’s time for a holiday. We all know them. There are people all around us who seem to cling to the office and find it difficult to let go, stock-piling leave dates that go to waste. All they needed was a nudge.
Results and Effectiveness
We reached our audience in a highly targeted way. Giving them a prop to place at their desks that helped spread WOM.
The number of applications reached 24% over the campaign target. The incremental increase achieved 15% over the target.
Creative Execution
We simply handed out the globes at a selection of offices. The HSBC site's travel page received traffic from the hype generated by the globes.
Insights, Strategy and the Idea
Every April, HSBC launches a Pre-Travel campaign with credit cards and loans for people who are planning their summer holidays and looking to better plan their finances. This time, HSBC wanted to reach people who don't usually travel during the summer. We needed a targeted way to reach them, so we picked a selection of offices to distribute our 'office-globes'.
Credits
Ramsey Naja |
J. Walter Thompson - Dubai |
Chief Creative Officer |
Chafic Haddad |
J. Walter Thompson - Dubai |
Chief Creative Operations Officer |
Carl Lundqvist |
J. Walter Thompson - Dubai |
Associate Creative Director |
Mahmoud Alkhawajeh |
J. Walter Thompson - Dubai |
Senior Art Director |
Adam Fierman |
J. Walter Thompson - Dubai |
Copywriter |
Richard Hol |
J. Walter Thompson - Dubai |
Regional Creative Director |
Mouran Boutros |
J. Walter Thompson - Dubai |
Senior Copywriter |
Rula Hajjar |
J. Walter Thompson - Dubai |
Sr. Account Executive |
Aarti kulkarni |
J. Walter Thompson - Dubai |
Account Director |
Jaafar Atwi |
J. Walter Thompson - Dubai |
Head of Print Production |