Brand | MAGIC PLANET |
Product/Service | LEISURE AND ENTERTAINMENT |
Entrant | STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES |
Category | Use of Audio Platforms |
Media Agency 2
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Entrant Company
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Media Agency
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Arcade games bring so many emotions that teens today may have forgotten about them. For many teens, music becomes a major way to express themselves and feel through their emotions.
So what can help us reconnect with the young generation and keeps our brand current?
Results and Effectiveness
4,100 downloads on Anghami in the first 2 weeks
60% of the users who listened to the song online added it to their personal library
64% of the users who listened to the song were aged between 15&20 yrs old
Reached 1.2 Million people via Radio
Track was rated 3.5-4 by most DJs in the UAE
Creative Execution
Working with professional DJ Tom Noize, Magic Planet created their own EDM track consisting solely of raw sounds and the audible atmosphere from within the arcade, showcasing all the fun and joy that Magic Planet has to offer
Using a technology called Sampling (which is similar to recording on tape), each sound was turned into a beat.
Once collected, each sound was turned into beats using sampler technology.The track was seeded through DJ’s and EDM influencers and soon was picked up by leading radio stations and became part of Anghami’s EDM playlist
Insights, Strategy and the Idea
Magic Planet the leading Leisure and Entertainment brand across the MENA region took the challenge to create emotional music content from arcade gaming that is unique with its content and can be consumed and shared among the teens and that would trigger positive conversations about Magic Planet
Credits
Mohit Lodha |
Starcom MediaVest Group |
Regional Director - Human Experience |
Wissam Feghaly |
Starcom Mediavest Group |
Associate Media Director |
zeina madanat |
Starcom Mediavest Group |
Senior Media Manager |
Remy Hajjar |
Starcom Mediavest Group |
Senior Media Executive |
Reynaldo Araja |
Starcom Mediavest Group |
Media Executive |
Omar El Banna |
MAF Leisure/Entertainment |
Marketing Director |
Hagar Heshmat |
MAF Leisure/Entertainment |
Marketing Manager |