UBCI bank of the groupe BNP Paribas wanted to raise awareness among its clients about the
dangers of littering and their excessive consumption of receipts.
In fact, during their banking transactions at ATM'S, the majority of Tunisians print their bank receipts
and throw them to the ground while on the other side of the mirror, many children in need don't have
a single notebook to learn.
Ubci's idea is to encourage its bank clients to donate their receipts in order to transform them into
notebooks for children in need.
Results and Effectiveness
More than 90% of our ATM's clients have adopted this cause and donated their bank receipts at
least once, and about 70% of the clients repeated the operation at least once more.
Furthermore, we collected during the first month enough paper to make thousands of notebooks
enabling us to cover more than 67% of deprived schools all over the country.
Thanks to the client's involvement UBCI took the engagement to repeat this action again next year
The campaign was spread all over the UBCI ATM's network. First, we amended the displayed
message, encouraging clients to donate their bank receipts to children in need.
If the customer donates his receipts, it will be printed and automatically retaken by the machine.
Finally, We wanted to raise awareness among kids about the dangers of wasting by creating 'a
postal notebook'. So, we added special specifications to their design in order to transform them into
This design allows children to, in turn, donate their notebooks at the end of the school year, in order
to have a second life.
Insights, Strategy and the Idea
The major goal of our action is to raise awareness among our clients about their bad habits. To
reach our entire target, we used a simple but efficient media, the ATM'S screens.
Most of our clients have quickly adopted this cause allowing us to reach in an indirect way, other