2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
E01 Use of Social or Community (including emerging platforms for brands)
MICROSOFT, YOU JUST GOT NEWSJACKED!
UNILEVER / PONDS
M&C SAATCHI Dubai UNITED ARAB EMIRATES
PANADOL FIGHTS FLU WITH TWEETS
GLAXOSMITHKLINE / HEALTH
WUNDERMAN DUBAI UNITED ARAB EMIRATES MAGNET
Dubai
UNITED ARAB EMIRATES
E02 Applications / Tools
MY ACER DONATION
ACER MIDDLE EAST / BRAND CSR
THE CHEEK Dubai UNITED ARAB EMIRATES
HINDIHASHA
EDITA / FRESKA
DIGITAL REPUBLIC Cairo EGYPT
DUREX REAL FEEL
RECKITT BENCKISER / DUREX ARABIA
UM MENA Dubai UNITED ARAB EMIRATES
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
Short List
F01 Branded Games
BMW I8 CHALLENGE
BMW / BMW I8
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
G01 Branded Tech (online)
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
Silver
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS
São Paulo
BRAZIL
Short List
G02 Branded Tech (offline)
JOIN THE TEAM
QATAR SHELL / QATAR ENERGY WORLD
IMAGINATION Doha QATAR
NOT JUST SPECIAL, BUT SUPER
CITY CENTRE DEIRA/MIRDIF / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES GENERATION 3D
Dubai
KIYANY MEDIA
Dubai
UNITED ARAB EMIRATES
MOTHER TO A GENERATION
NIDO / CHILDREN’S MILK POWDER
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILM MASTER
Dubai
FLUID PRODUCTIONS
Amman
UNITED ARAB EMIRATES
JORDAN
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
H01 Integrated Multi-platform Campaign
#THRILLOFTHECHASEDXB
JAGUAR LAND ROVER MENAP REGION / AUTOMOTIVE
CREATE MEDIA GROUP Dubai UNITED ARAB EMIRATES
THE PACT ME
PUMA / SHOES, TRAINING GEAR AND APP
VIZEUM Dubai UNITED ARAB EMIRATES
ELECTRONICS ON THE DOT
EROS GROUP / WWW.EROSDIGITALHOME.AE
BLUE APPLE Dubai UNITED ARAB EMIRATES HELIUM CONSULTING
Dubai
TAMBI STUDIOS
Dubai
UNITED ARAB EMIRATES
WHERE WILL I MEET YOU
LIWA MINOR FOOD & BEVERAGES LLC / THE COFFEE CLUB
BLUE APPLE Dubai UNITED ARAB EMIRATES
BRING THE QUIET
UNILEVER / AXE
DIGITAL REPUBLIC Cairo EGYPT GPH
Cairo
EGYPT
A STORY OF WOMEN FOOD, AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILM MASTER
Dubai
UNITED ARAB EMIRATES
IKIGAI
NESCAFE / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILM MASTER
Dubai
UNITED ARAB EMIRATES
MEET THE FAMILY
NESTLÉ MIDDLE EAST / NESCAFÉ ARABIANA
MEC MENA Dubai UNITED ARAB EMIRATES MYRKOTT ANIMATION STUDIOS
Riyadh
SAUDI ARABIA
STEP UP FOR LIFE
JOHNSON & JOHNSON / ONE TOUCH
INITIATIVE Dubai UNITED ARAB EMIRATES
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Short List
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES FIRST AND TEN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
Short List
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
RED BULL SOUNDCLASH
RED BULL / RED BULL SOUNDCLASH EVENT
J. WALTER THOMPSON CAIRO EGYPT BEE MEDIA PRODUCTIONS
Cairo
EGYPT
I01 User Experience (UX)
JOIN THE TEAM
QATAR SHELL / QATAR ENERGY WORLD
IMAGINATION Doha QATAR
BEIRUT'S BEST KEPT SECRET
OFF & ON / WEBSITE
RÉPUBLIQUE Beirut LEBANON
THE BOLD PURSUIT
TOYOTA / CAMRY
GMASCO Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
SOUND OF THE NATION
PEPSICO / PEPSI BEVERAGES
IMPACT BBDO Cairo EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
SAMSUNG KALIMALOCK
SAMSUNG GULF ELECTRONICS / PUBLIC AWARENESS
CHEIL MENA Dubai UNITED ARAB EMIRATES KRDS
Paris
MILKSHAKE MEDIA
Dubai
FRANCE
UNITED ARAB EMIRATES
Short List
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS
São Paulo
BRAZIL
Short List
I02 Overall Aesthetic Design
JUMEIRAH INSIDE
JUMEIRAH GROUP / JUMEIRAH HOTELS
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
THE NETHERLANDS
BEIRUT'S BEST KEPT SECRET
OFF & ON / WEBSITE
RÉPUBLIQUE Beirut LEBANON
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
ZAIN STORIES
ZAIN / INSTABOOKS
J. WALTER THOMPSON KUWAIT KUWAIT
I03 Storytelling
160 STORIES ABOUT 160 STOREYS
BURJ KHALIFA / THE BURJ KHALIFA WEBSITE
BPG POSSIBLE Dubai UNITED ARAB EMIRATES
Short List
INSPIRE AND SMILE
ITHACA LIFE / LIFE COACHING
BRUCE CLAY MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE BOLD PURSUIT
TOYOTA / CAMRY
GMASCO Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILM MASTER
Dubai
UNITED ARAB EMIRATES
CONNECT CAFÉ
NESCAFE / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES BEETROOT FZ LLE
Fujairah
UNITED ARAB EMIRATES
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES FIRST AND TEN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA