2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Corporate Image & Communication
SPLASH 'HEART OF GOLD'
SPLASH / RAMADAN CAMPAIGN
SPLASH Dubai UNITED ARAB EMIRATES
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
IN FOR YOUTH BRAND LAUNCH
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
A02 Consumer Products
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
#OURUAE
GMC / AUTOMOTIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
CLEAN & CLEAR - SEE THE REAL ME
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
JOHNSON'S BABY BATH TIME SONG
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
HAIR TALKS
PHILIPS / MOISTURE PROTECT HAIR CARE RANGE
CARAT Dubai UNITED ARAB EMIRATES
THE WHITE TRUTH
FERRERO / RAFFAELLO
GREY MENA Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Short List
THE NUTRIQUEST GAME
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE GROUND CONTROL
London
UNITED KINGDOM
THE BOLD PURSUIT
TOYOTA / CAMRY
GMASCO Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
REASONS FOR LOVIN IT
MCDONALD'S / CORPORATE
FP7/BEY Achrafieh LEBANON
DUREX REAL FEEL
RECKITT BENCKISER / DUREX ARABIA
UM MENA Dubai UNITED ARAB EMIRATES
A03 Consumer Services
SAVE STEVE'S JOB
INSYDO / WEBSITE & APP
OMD Dubai UNITED ARAB EMIRATES
WA7A A7LA (NOTHING NICER)
VISITBRITAIN / GREAT BRITISH COUNTRYSIDE
DIGITAL APE Dubai UNITED ARAB EMIRATES BUTTERFLY FILMS
Edinburgh
UNITED KINGDOM
JUMEIRAH INSIDE
JUMEIRAH GROUP / JUMEIRAH HOTELS
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
THE NETHERLANDS
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
A04 Charities, Public Health, Safety & Awareness Messages
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
#KEEPTHEMTOGETHER
NESTLÉ MIDDLE EAST / NESTLE FITNESS BREAST CANCER AWARENESS CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES ZO PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
Bronze
B01 Websites
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA DREAMBOX FILMS
Beirut
LEBANON
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE
J. WALTER THOMPSON CAIRO EGYPT
Short List
JUMEIRAH INSIDE
JUMEIRAH GROUP / JUMEIRAH HOTELS
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
THE NETHERLANDS
160 STORIES ABOUT 160 STOREYS
BURJ KHALIFA / THE BURJ KHALIFA WEBSITE
BPG POSSIBLE Dubai UNITED ARAB EMIRATES
PETRA IN STREET VIEW
GOOGLE MAPS / STREET VIEW
GOOGLE BRAND STUDIO London UNITED KINGDOM
KHALEEJ TIMES WEBSITE - MAKEOVER
KHALEEJ TIMES / NEWS/ MEDIA PUBLICATION
CENTRIC Dubai UNITED ARAB EMIRATES
BEIRUT'S BEST KEPT SECRET
OFF & ON / WEBSITE
RÉPUBLIQUE Beirut LEBANON
B02 Microsites
SAVE STEVE'S JOB
INSYDO / WEBSITE & APP
OMD Dubai UNITED ARAB EMIRATES
THE WORLD'S FIRST SMELLABLE WEBSITE
BASCO PAINTS / DURACOAT FRAGRANT PAINTS
OGILVYONE WORLDWIDE NAIROBI KENYA
DUBAI SUSTAINABLE CITIES SUMMIT
DUBAI LAND DEPARTMENT / WEBSITE DESIGN & DEVELOPMENT
TAQARABU COMMUNICATIONS Dubai UNITED ARAB EMIRATES
THE WHITE TRUTH
FERRERO / RAFFAELLO
GREY MENA Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
LITTLE STORYTELLERS
JOTUN / PAINTS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
SING FOR ABDO
DUBAI CHANNELS NETWORK / FANNAN AL ARAB MOHAMAD ABDO
INITIATIVE Dubai UNITED ARAB EMIRATES
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
Bronze
C01 Web Banner
DUREX REAL FEEL
RECKITT BENCKISER / DUREX ARABIA
UM MENA Dubai UNITED ARAB EMIRATES
SCROLL PONG
NESTLÉ / KITKAT
OGILVYONE WORLDWIDE NAIROBI KENYA
Silver
D01 Online Video
SOUND OF THE NATION
PEPSICO / PEPSI BEVERAGES
IMPACT BBDO Cairo EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
KSA NATIONAL DAY
COCA-COLA MIDDLE EAST / COCA-COLA
UM MENA Dubai UNITED ARAB EMIRATES
OLD RIVALS
COCA-COLA MIDDLE EAST / COCA-COLA
UM MENA Dubai UNITED ARAB EMIRATES
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES C3 FILMS / TELFAZ11
Riyadh
SAUDI ARABIA
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON MEEM CREATIVE HUB
Beirut
LEBANON
KEES GAWAFA - THE GUAVA REVOLUTION
RANI FLOAT / RANI FLOAT GUAVA FLAVOR
MINDSHARE MENA Dubai UNITED ARAB EMIRATES TAYARAH MEDIA PRODUCTIONS
Cairo
EGYPT
YOUR FAMILY IS OUR FAMILY
DUBAI ISLAMIC BANK / EMIRATI BANKING PACKAGES
BLUE APPLE Dubai UNITED ARAB EMIRATES TAMBI STUDIOS
Dubai
UNITED ARAB EMIRATES
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON BLACK RHINO
Beirut
LEBANON
AS REAL AS YOUR DIRTY LAUNDRY
PROCTER & GAMBLE / TIDE
LEO BURNETT BEIRUT LEBANON BIGFOOT FILMS
Cairo
EGYPT
STEP UP FOR LIFE
JOHNSON & JOHNSON / ONE TOUCH
INITIATIVE Dubai UNITED ARAB EMIRATES
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES