2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
D01 Online Video
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
Gold
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Bronze
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
Grand Prix
ABQARINO'S WORKSHOP
LENOVO / LENOVO
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MAGNET
Dubai
UNITED ARAB EMIRATES
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON BLACK RHINO
Beirut
LEBANON
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
Silver
AS REAL AS YOUR DIRTY LAUNDRY
PROCTER & GAMBLE / TIDE
LEO BURNETT BEIRUT LEBANON BIGFOOT FILMS
Cairo
EGYPT
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES FILMMASTER
Dubai
UNITED ARAB EMIRATES
E01 Use of Social or Community (including emerging platforms for brands)
NEXT IS YOU
SAMSUNG / GALAXY S6 AND GALAXY S6 EDGE
CHEIL LEVANT Amman JORDAN MINUS EQUALS PLUS
Beirut
LEBANON
THE WHITE TRUTH
FERRERO / RAFFAELLO
GREY MENA Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
DISNEY BROUGHT TO YOU BY MAMAS & PAPAS
AL TAYER GROUP / MAMAS & PAPAS - BAMBI & PINOCCHIO COLLECTION
TRAFFIC Dubai UNITED ARAB EMIRATES
#FOREVERYDAY
ARLA FOODS AMBA / LURPAK
DIGITAL APE Dubai UNITED ARAB EMIRATES
WA7A A7LA (NOTHING NICER)
VISITBRITAIN / GREAT BRITISH COUNTRYSIDE
DIGITAL APE Dubai UNITED ARAB EMIRATES BUTTERFLY FILMS
Edinburgh
UNITED KINGDOM
JERGENS BEAUTY SECRETS
KAO GROUP / JERGENS CREAM
ZENITH MENA Dubai UNITED ARAB EMIRATES
#HNSFREESTYLE: FACE A MILLION
PROCTER & GAMBLE / HEAD & SHOULDERS
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
KOTEX - THOSE DAYS ARE OVER
KIMBERLY-CLARK / FEMININE HYGIENE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
KEES GAWAFA - THE GUAVA REVOLUTION
RANI FLOAT / RANI FLOAT GUAVA FLAVOR
MINDSHARE MENA Dubai UNITED ARAB EMIRATES TAYARAH MEDIA PRODUCTIONS
Cairo
EGYPT
SLIDE PUZZLE
NADA DAIRY / PINEAPPLE ORANGE
RÉPUBLIQUE Beirut LEBANON
#LIVEFEARLESS
SCA / NANA
ZENITH MENA Dubai UNITED ARAB EMIRATES OLIVE TREE
Beirut
LEBANON
#SHAREHAPPYHEARTS
ASTER MEDICAL CENTER / HEALTH-CARE/MEDICAL CENTRE
MEMAC OGILVY & MATHER BAHRAIN Manama BAHRAIN
REASONS FOR LOVIN IT
MCDONALD'S / CORPORATE
FP7/BEY Achrafieh LEBANON
SAVE STEVE'S JOB
INSYDO / WEBSITE & APP
OMD Dubai UNITED ARAB EMIRATES
A SONG TO UNITE
ASICELL / BRAND CAMPAIGN
LEO BURNETT Sulaymaniyah IRAQ
THIS IS MY KENYA
SAFARICOM / SAFARICOM CALENDAR
SQUAD DIGITAL Nairobi KENYA
STORY FOR CHELA
START A LIBRARY / BOOKS
SQUAD DIGITAL Nairobi KENYA
KSA NATIONAL DAY
COCA-COLA MIDDLE EAST / COCA-COLA
UM MENA Dubai UNITED ARAB EMIRATES
OLD RIVALS
COCA-COLA MIDDLE EAST / COCA-COLA
UM MENA Dubai UNITED ARAB EMIRATES
DETTOL HAJJ
RECKITT BENCKISER / DETTOL
UM MENA Dubai UNITED ARAB EMIRATES HAJJNET
Dubai
UNITED ARAB EMIRATES
DUREX REAL FEEL
RECKITT BENCKISER / DUREX ARABIA
UM MENA Dubai UNITED ARAB EMIRATES
#THISISEGYPT BY COLONEL SANDERS
KFC / QSR
INITIATIVE Dubai UNITED ARAB EMIRATES
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
Short List
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
Short List
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Gold
IN FOR YOUTH BRAND LAUNCH
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
Short List
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES FIRST AND TEN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Short List
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
Short List
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Bronze
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
Short List
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
CUBE ON THE LINE
COCA-COLA / SOCIAL CONTENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
DISAPPEARING TWEETS
COCA-COLA / SOCIAL CONTENT
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
ZAIN STORIES
ZAIN / INSTABOOKS
J. WALTER THOMPSON KUWAIT KUWAIT