|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Mailings
|
THE TRIBAL RAPPORT FIELD GUIDE
MERCEDES-BENZ / G-CLASS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Silver
|
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE |
J. WALTER THOMPSON CAIRO |
EGYPT |
Gold
|
|
A02 Ambient Media: Small Scale
|
TROPA FOR LIFE - BOOM BOX
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List |
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE |
J. WALTER THOMPSON BEIRUT |
LEBANON |
Gold
|
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
MERRY BALCONIES
PROCTER & GAMBLE / BONUX |
LEO BURNETT BEIRUT |
LEBANON |
Silver
|
|
A03 Ambient Media: Large Scale
|
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
Short List |
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A04 Use of Digital Media in a Direct Marketing Campaign
|
BACKUP MEMORY
SAMSUNG / MOBILE APP |
3SG-BBDO Ariana |
TUNISIA |
Short List |
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A05 Use of Social in a Direct Marketing Campaign
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Bronze
|
PANADOL FIGHTS FLU WITH TWEETS
GLAXOSMITHKLINE / MEDICAL/HEALTH |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
Short List |
|
B01 Acquisition & Retention
|
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
|
B02 Best Low Budget Campaign
|
#LIKEANIMALS
ASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT / REFUGEES AND MIGRANT RIGHTS |
MEMAC OGILVY LABEL Tunis |
TUNISIA |
Short List |
ABANDONED LIVES
38SMILES / NON PROFIT ANIMAL RESCUE GROUP |
MULLENLOWE MENA Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
C01 Fast Moving Consumer Goods
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
MERRY BALCONIES
PROCTER & GAMBLE / BONUX |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
HANDLE ON HYGIENE
UNILEVER / LIFEBUOY |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C02 Consumer Products
|
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List |
THE TRIBAL RAPPORT FIELD GUIDE
MERCEDES-BENZ / G-CLASS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
C03 Consumer Services
|
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C04 Corporate Image & Communication
|
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
THE FIRST MINING HELMET PROJECTOR
SAUDI ARABIAN MINING COMPANY 'MA'ADEN' / ANNUAL REPORT |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
Short List |
|
C05 Charities, Public Health, Safety & Awareness Messages
|
BACKUP MEMORY
SAMSUNG / MOBILE APP |
3SG-BBDO Ariana |
TUNISIA |
Short List |
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE |
J. WALTER THOMPSON BEIRUT |
LEBANON |
Gold
|
BACK OFF RADIO
ROADS AND TRANSPORT AUTHORITY / PUBLIC TRANSPORT |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Silver
|
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Silver
|
DOWNTOWN FONTS
AL ISMAELIA / REAL ESTATE |
J. WALTER THOMPSON CAIRO |
EGYPT |
Silver
|
|
D01 Integrated Campaign led by Direct Marketing
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE |
J. WALTER THOMPSON BEIRUT |
LEBANON |
Grand Prix
|
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
Short List |