2016 Winners & Shortlists

Brief Explanation

Our client, Pond's, wanted to communicate its anti-ageing capabilities on its Facebook page. With a very low budget, the client wanted to spread awareness efficiently and heighten engagement. We used social media to create a post that was directed to our fans with the intention of communicating our brand's power and initiating conversations with our customers.

Creative Execution

The Microsoft app was screaming for a Pond's post that denounced its ingenuity. It is not everyday when you get an app that guesses age versus a product that actually fights ageing. The campaign had to be a quick one. The sense of urgency and the fame that Microsoft's app was able to nail online, empowered us to design our Facebook post and get client approval in under 5 hours.

Results

15.3 thousand likes (page average is 2000) 100 shares (page average is 10) 400+ comments (page average is 50) The beauty of such execution is how it changed women's view on age where we had fans sharing their own trials with the age-guessing app and publicly revealing their real age vs the guessed age. App results were always much younger than our fans' real age and this further strengthened our brand's claim. Some fans uploaded our post on the app where the app had a disclaimer; sorry if we didn't guess the age right.