| Brand | THE COCA-COLA COMPANY |
| Product/Service | COCA-COLA |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Ambient Media: Small Scale |
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Entrant Company
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Y&R DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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Y&R DUBAI, UNITED ARAB EMIRATES
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Advertising Agency 2
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Y&R LABSTORE DUBAI, UNITED ARAB EMIRATES
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Advertising Agency 3
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PIXEL PLUS MEDIA Dubai, UNITED ARAB EMIRATES
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Production Company
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CONCEPT VIEW MEDIA Dubai, UNITED ARAB EMIRATES
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Brief Explanation
We used Coca-Cola bottles to deliver a special Christmas surprise by turning bottle labels into luggage tags for a free extra 5 kilos. 100 bottles of happiness were given to passengers at the Dubai International Airport, on their way home for the holidays to the Philippines, India and Pakistan. A video of the activation was then shared online, taking it even further on social media, especially amongst South Asians.
Creative Execution
Staying true to our brand promise of 'open happiness', the special bottles helped bring happiness to passengers during the holiday season. On the 22nd of December, 2014, we went to one of the busiest airports in the world, Dubai International Airport, and found people struggling at check-in counters to give them a surprise.
Results
100 bottles of happiness were given to passengers on their way home for the holidays to the Philippines, India and Pakistan – totaling in 2,500 kilos of free excess baggage. A video of the activation was then shared online, taking it even further on social media, especially amongst South Asians, with over 1 million views. Several local and international websites and online publications also covered the activity.
Credits
| Shahir Zag |
Y/R Dubai |
Chief Creative Officer |
| Ash Chagla |
Y/R Dubai |
Executive Creative Director |
| Kalpesh Patankar |
Y/R Dubai |
Executive Creative Director |
| Athina Afton Lalljee |
Y/R Dubai |
Copywriter |
| Nada Hassan |
Y/R Dubai |
Art Director |
| Rene Reda |
Y/R Dubai |
Group Business Director |
| Nora Ferneine |
Y/R Dubai |
Account Director |
| Dima Malaeb |
Y/R Dubai |
Account Executive |
| Sam Eid |
Y/R Dubai |
Head of Production |
| Subash Mishra |
Y/R Dubai |
Post Production Supervisor |
| Binnu Cherian |
Y/R Dubai |
Production Manager |
| Khushi Rawat |
Y/R Dubai |
Producer |
| Joseph Bihag |
Y/R Labstore Dubai |
Executive Creative Director |
| Zaakesh Mulla |
Y/R Labstore Dubai |
Business Director |
| Amina Ijaz |
Coca-Cola Middle East |
Group Brand Manager |
| Sherif Nashed |
Coca-Cola Middle East |
Brand Manager |
| Effie Kontopoulou |
Coca-Cola Middle East |
Marketing Manager |
| Tolga Cebe |
Coca-Cola Middle East |
Marketing Manager |
| Frederico Beja |
Concept View Media |
Director |
| Dalia Abuzeid |
Concept View Media |
Producer |