Brand | MOBINIL |
Product/Service | TELECOMMUNICATION |
Entrant | LEO BURNETT CAIRO, EGYPT |
Category | Ambient Media: Small Scale |
Entrant Company
|
LEO BURNETT CAIRO, EGYPT
|
Advertising Agency
|
LEO BURNETT CAIRO, EGYPT
|
Media Agency
|
UM7 Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Brief Explanation
The giveaway was handed to customers throughout Egypt in an on-ground activation with the objective of celebrating both events (prophets’ birthdays)
Online communication using social influencers and this ended by a hashtag initiated by common people, #EhElHalwadi (a common phrase that describes how sweet the surprise was).
Creative Execution
The idea started by combining both together, and we ended up having the Halawet Mouled sweets in the shape of the Christmas tree.
Results
The public was excited while receiving the giveaway, and that resulted in social media buzz; having the people posting pictures of themselves holding the giveaway. Moreover, they initiated the hashtag #EhElHalwadi (a common phrase that describes how sweet the surprise was).
Credits
Bechara Mouzannar |
Leoburnett-cairo |
Chief Creative Officer |
Amr Darwish |
Leoburnett-cairo |
Managing Director |
Mohamed Fouad |
Leoburnett-cairo |
Creative Director |
Mohamed Kamal |
Leoburnett-cairo |
Creative Director |
Ahmed Hefnawy |
Leoburnett-cairo |
Creative Director |
Mohamed Zoheir |
Leoburnett-cairo |
Senior Graphic Designer |
Amr Ammar |
Leoburnett-cairo |
Account Director |
Jailan Gamal |
Leoburnett-cairo |
Account Director |
Seif Ismail |
Leoburnett-cairo |
Account Manager |
Nihal El Fellah |
Leoburnett-cairo |
Account Manager |