EIDIYA TRAVELLING MACHINE
| Brand | EMIRATES NBD |
| Product/Service | BANKING |
| Entrant | STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES |
| Category | Corporate Image & Communication |
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Advertising Agency
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FP7/DXB Dubai, UNITED ARAB EMIRATES
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Media Agency
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Entrant Company
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Brief Explanation
We built an Eidiya Traveling Machine – World’s first ever ATM that travels, sings and gives Eidiya to people. On the occasion of Eid-Al-Adha, we got a local Emirati artist for compose a special Eidiya song. The machine sang this to invite people around in the mall and upon pressing a button dispensed cash-filled envelopes as Eidiya.
Creative Execution
We turned an ATM into an ETM – Eidiya Travelling Machine.
The ETM was brought to life in a leading mall on the day of Eid-Al-Adha and surprised & delighted people with this unexpected gesture. A hidden-film crew filmed the whole thing and was turned into a piece of content on Emirates NBD’s social media channels
Results
Giving got a new meaning & the ETM has created a huge buzz on social media delivering over 1.2m views on Youtube & Facebook during a short period of time & $123,000 worth of earned media space
Credits
| Pauline Rady |
Starcom MediaVest Group |
Media Director |
| Milad Samia |
Starcom MediaVest Group |
Senior Media Manager |
| Mohit Lodha |
Starcom MediaVest Group |
Regional Director - Human Experience |
| Javier Bravo |
Starcom MediaVest Group |
Digital Director |
| Oliver Mathews |
Starcom MediaVest Group |
Media Manager |
| Spiro Malak |
FP7/DXB |
General Manager Business Unit |
| Vicky Kriplani |
FP7/DXB |
Account Director |
| Tahaab Rais |
FP7/DXB |
Regional Head of Strategic Planning |
| Khaled Hamza |
FP7/DXB |
Creative Services Director |