Brand | SAMSUNG |
Product/Service | MOBILE APP |
Entrant | 3SG-BBDO Ariana, TUNISIA |
Category | Charities, Public Health, Safety & Awareness Messages |
Entrant Company
|
3SG-BBDO Ariana, TUNISIA
|
Advertising Agency
|
3SG-BBDO Ariana, TUNISIA
|
Media Agency
|
OMD Tunis, TUNISIA
|
Brief Explanation
The Backup Memory is a mobile App that helps alzheimer sufferers to be
directly exposed to their past.
In real time and directly to their phones, the Backup Memory provides
patients with mental stimulations contents, introducing the identity of the
person entering their field of intimacy around 12 meters, via instant
notifications. Patients can thus view their relationship status with that
person, as well as memories, photos or videos related to them(Digital
content).
The app is using a push notification from a device A to the device B by
the Bluetooth technology.
Creative Execution
The campaign was planned in two phases;
We started the campaign with an online documentary film with a simple
purpose ;
- engage people around the project from medical field
In the second phase, we turn all people contribution to design the App in
the perfect way.
Backup Memory is a product that regroups both, advertising ideas
combined with science ideas.
Results
32% of patients in local alzheimer associations, have started using the
Backup Memory App.
9621 patients are using actually the Backup Memory.
28822 are connected to them as family members.
Credits
Hosni Ghariani |
3sg/bbdo |
CEO |
Yassine Boughaba |
3sg/bbdo |
Creative Director |