|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Use of promotional stunts/live advertising/live shows/concerts & festivals
|
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION |
LEO BURNETT BEIRUT |
LEBANON |
Bronze
|
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Short List |
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
Bronze
|
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Silver
|
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
|
A02 Use of exhibitions and installations
|
HEAR THE HUMAN STORY
AL JAZEERA NEWS NETWORK / AL JAZEERA ENGLISH |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
Short List |
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS |
BBDO PAKISTAN Lahore |
PAKISTAN |
Gold
|
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A03 Product launch/re-launch/shopper market
|
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
STING LAUNCH CAMPAIGN
PEPSICO INTERNATIONAL / STING |
IMPACT BBDO Cairo |
EGYPT |
Gold
|
|
A05 Use of broadcast in a promotional campaign
|
SAVE THE MUSIC
MINISTRY OF ENVIRONMENT & MINISTRY OF EDUCATION / CEDAR CONSERVATION |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Bronze
|
|
A06 Use of print or outdoor in a promotional campaign
|
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
Short List |
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON" |
LEO BURNETT BEIRUT |
LEBANON |
Bronze
|
|
A07 Use of digital in a promotional campaign
|
UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE 2014 |
RÉPUBLIQUE Beirut |
LEBANON |
Short List |
BE PART OF IT
QATAR FOOTBALL ASSOCIATION / QATAR FOOTBALL GOVERNING BODY |
FITCH London |
UNITED KINGDOM |
Silver
|
|
A08 Use of social in a promotional campaign
|
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON" |
LEO BURNETT BEIRUT |
LEBANON |
Grand Prix
|
WRITE IN ARABIC
SAMSUNG / NOTE 4 |
LEO BURNETT Amman |
JORDAN |
Short List |
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Silver
|
|
B01 Fast moving consumer goods
|
ANYONE BUT WAEL
COCA-COLA / COCA-COLA |
FP7/CAI Cairo |
EGYPT |
Bronze
|
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Short List |
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON" |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
|
B02 Consumer Products
|
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
WRITE IN ARABIC
SAMSUNG / NOTE 4 |
LEO BURNETT Amman |
JORDAN |
Bronze
|
|
B03 Consumer Services
|
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
SHAKE N' SAVE
EMIRATES NBD / SHAKE N' SAVE MOBILE APPLICATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B04 Corporate image & information
|
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
Short List |
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
|
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS |
BBDO PAKISTAN Lahore |
PAKISTAN |
Silver
|
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Gold
|
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Short List |