2015 Winners & Shortlists

X DUBAI - JETMAN...

BrandX DUBAI
Product/ServiceBRAND PLACEMENT
EntrantSTARTJG Dubai, UNITED ARAB EMIRATES
CategoryUse of promotional stunts/live advertising/live shows/concerts & festivals
Entrant Company STARTJG Dubai, UNITED ARAB EMIRATES
Advertising Agency STARTJG Dubai, UNITED ARAB EMIRATES

The Brief

For several years, SkyDive Dubai has led the region in adrenalin activities. Their team now had a massive vision for extending this into a full-on action sports brand. They’d created a name – X Dubai, and now we’d created the brand identity, now it had to explode it onto a global stage.

Describe how the promotion developed from concept to implementation

People expect a Dubai brand to go beyond expectations – when it’s an action sports brand from Dubai, its got to be something at the pinnacle of human achievement and performance. Just placing the mark on a skateboard, helmet or banner just isn’t going to explain what the brand stands for.

Describe the success of the promotion with both client and consumer including some quantifiable results

3.5m + hits on YouTube

Explain why the method of promotion was most relevant to the product or service

If you’re looking for a vehicle (in both sense of the word) to announce a new action sports brand, there’s no better way to turn heads than Jetman!