Brand | KIMBERLY CLARK |
Product/Service | DIAPERS |
Entrant | MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON |
Category | Product launch/re-launch/shopper market |
Entrant Company
|
MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON
|
Advertising Agency
|
MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON
|
Advertising Agency 2
|
GEOMETRY GLOBAL BEIRUT Beirut, LEBANON
|
Media Agency
|
MINDSHARE LEBANON Beirut, LEBANON
|
Explain why the method of promotion was most relevant to the product or service
The shopper is becoming skeptical of brand claims, promises; questioning the authenticity of the promise, the honestly of the brand and so much more that they are losing trust and loyalty to brands.
This is why when it came to Huggies, we had to find a way to bring the brand as an experience to our shopper and not as a preaching brand that is selling out promises.
We created a promise, and acted on it, offering an experience that no other brand offered, turning HUGGIES from a product to an emotion in a market where the shopper felt insecure.
Credits
Moe Minkara |
Memac Ogilvy/Mather Lebanon |
Executive Creative Director |
May Fawwaz |
Geometry Global Beirut |
Associate Creative Director |
Ramzi Ibrahim |
Geometry Global Beirut |
Senior Art Director |
Rawane Khalil |
Geometry Global Beirut |
Graphic Designer |
Malek Badreddine |
Memac Ogilvy/Mather Lebanon |
Copywriter |
Rima Rizkallah |
Geometry Global Beirut |
Business Director |
Carole Daye |
Memac Ogilvy/Mather Lebanon |
Account Director |
Sanaa Khouri |
Memac Ogilvy/Mather Lebanon |
Account Executive |
Cynthia Khouri |
Geometry Global Beirut |
Sn. Account Executive |