Brand | X DUBAI |
Product/Service | BRAND PLACEMENT |
Entrant | STARTJG Dubai, UNITED ARAB EMIRATES |
Category | Use of promotional stunts/live advertising/live shows/concerts & festivals |
Entrant Company
|
STARTJG Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
STARTJG Dubai, UNITED ARAB EMIRATES
|
The Brief
For several years, SkyDive Dubai has led the region in adrenalin activities. Their team now had a massive vision for extending this into a full-on action sports brand. They’d created a name – X Dubai, and now we’d created the brand identity, now it had to explode it onto a global stage.
Describe how the promotion developed from concept to implementation
People expect a Dubai brand to go beyond expectations – when it’s an action sports brand from Dubai, its got to be something at the pinnacle of human achievement and performance. Just placing the mark on a skateboard, helmet or banner just isn’t going to explain what the brand stands for.
Describe the success of the promotion with both client and consumer including some quantifiable results
3.5m + hits on YouTube
Explain why the method of promotion was most relevant to the product or service
If you’re looking for a vehicle (in both sense of the word) to announce a new action sports brand, there’s no better way to turn heads than Jetman!