2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Use of promotional stunts/live advertising/live shows/concerts & festivals
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
Short List
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Bronze
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
A02 Use of exhibitions and installations
HEAR THE HUMAN STORY
AL JAZEERA NEWS NETWORK / AL JAZEERA ENGLISH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Gold
A03 Product launch/re-launch/shopper market
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
STING LAUNCH CAMPAIGN
PEPSICO INTERNATIONAL / STING
IMPACT BBDO Cairo EGYPT
Gold
A05 Use of broadcast in a promotional campaign
SAVE THE MUSIC
MINISTRY OF ENVIRONMENT & MINISTRY OF EDUCATION / CEDAR CONSERVATION
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
A06 Use of print or outdoor in a promotional campaign
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Bronze
A07 Use of digital in a promotional campaign
BE PART OF IT
QATAR FOOTBALL ASSOCIATION / QATAR FOOTBALL GOVERNING BODY
FITCH London UNITED KINGDOM
Silver
UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE 2014
RÉPUBLIQUE Beirut LEBANON
Short List
A08 Use of social in a promotional campaign
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Silver
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Grand Prix
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN
Short List
B01 Fast moving consumer goods
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
Short List
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Short List
ANYONE BUT WAEL
COCA-COLA / COCA-COLA
FP7/CAI Cairo EGYPT
Bronze
B02 Consumer Products
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN
Bronze
B03 Consumer Services
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
SHAKE N' SAVE
EMIRATES NBD / SHAKE N' SAVE MOBILE APPLICATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
B04 Corporate image & information
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Silver
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List